The Artichoke Vase is Imbued With Nostalgia and Charm
Christopher DeLuca — June 29, 2011 — Pop Culture
The Artichoke vase is a unique Etsy find of a perennial thistle with a very nostalgic, rustic feel. This vase feels very homey and like it has been part of the process of countless dinners.
What I really like about the Artichoke vase is that it makes me feel like I have been transported back to the land of my ancestors, dining in a home overlooking a vineyard in Tuscany. Artichokes have never served so much purpose.
Implications - Consumers have an intense urge to reconnect with the natural world and be reminded of its subtle beauty. This stems from the green movement that has informed the values of a large cross-section of society. Companies can court these consumers by exposing the beauty of the natural world or finding ways to connect them with nature.
What I really like about the Artichoke vase is that it makes me feel like I have been transported back to the land of my ancestors, dining in a home overlooking a vineyard in Tuscany. Artichokes have never served so much purpose.
Implications - Consumers have an intense urge to reconnect with the natural world and be reminded of its subtle beauty. This stems from the green movement that has informed the values of a large cross-section of society. Companies can court these consumers by exposing the beauty of the natural world or finding ways to connect them with nature.
Trend Themes
1. Nostalgic Home Decor - Opportunity for companies to create unique and rustic decor items that are imbued with nostalgia and charm
2. Nature-inspired Designs - Opportunity for companies to tap into the demand for products that remind consumers of the beauty and subtle elegance of nature
3. Vintage Farmhouse Style - Opportunity for companies to produce home decor items that evoke the feeling of a simpler time and a connection to the land
Industry Implications
1. Home Decor - Companies in this industry can create products that capture the nostalgic and nature-inspired trends to appeal to consumers seeking a connection with their past and the natural world.
2. Pottery and Ceramics - Companies in this industry can create unique, rustic, and vintage-style items, such as the Artichoke vase, that taps into the demand for nature-inspired and vintage farmhouse decor.
3. E-commerce and Marketplaces - Opportunity for online marketplaces, such as Etsy, to feature and promote unique and nostalgic home decor items that appeal to consumers seeking a link to their past and the natural world.
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