Artem Krepkiy Brings an Analog Grittiness Back to the Art Community
Jason Soy — December 14, 2011 — Art & Design
References: behance.net & bldgwlf
These Artem Krepkiy illustrations are a breath of fresh air to anyone who's become bored with the glossy and refined look of digital renderings. Krepkiy bares all of his rough edges and mistakes for the world to see, which gives his images character in a way that sterile computer graphics cannot.
Artem Krepkiy currently resides in Kiev, Ukraine. His illustrations often ignore proper anatomical proportions, which gives his work an element of surrealism. His harsh pencil strokes define his style and it's amazing he doesn't rip the paper he's drawing on when he presses down so hard. He uses this ability to create dramatic shadows and to define value in his subjects.
Artem Krepkiy also dabbles in painting and those pieces also maintain the trademark roughness present in his other works.
Artem Krepkiy currently resides in Kiev, Ukraine. His illustrations often ignore proper anatomical proportions, which gives his work an element of surrealism. His harsh pencil strokes define his style and it's amazing he doesn't rip the paper he's drawing on when he presses down so hard. He uses this ability to create dramatic shadows and to define value in his subjects.
Artem Krepkiy also dabbles in painting and those pieces also maintain the trademark roughness present in his other works.
Trend Themes
1. Analog Illustration - Opportunity for businesses to invest in analog illustration styles that embrace imperfections and add character to their visual branding.
2. Surrealism Renaissance - Opportunity for industries related to advertising, graphic design, and fine arts to explore the resurgence of surrealism and incorporate it in their creative work.
3. Raw Artistry - Opportunity for art businesses to embrace and celebrate raw artistry, authenticity and imperfections as a way to differentiate from glossy digital artworks.
Industry Implications
1. Visual Branding - Opportunity for visual branding businesses to explore and incorporate analog illustration styles in their visual branding material to attract customers with a unique, characterful aesthetic.
2. Art Sales - Opportunity for art sales businesses to incorporate more raw and authentic artworks with imperfections and surreal styles in their collection to offer a unique and differentiating selection for art collectors.
3. Graphic Design Education - Opportunity for graphic design schools to teach and promote analog illustration styles, surrealism and raw artistry for budding graphic designers to offer a unique and memorable aesthetic approach.
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