The Art of Shopping Presented by eBay Measures Brain Signals
Laura McQuarrie — October 5, 2017 — Tech
eBay recently unveiled what it is calling The Art of Shopping, or "the world’s first subconscious shopping experience."
eBay created a gallery-style setting in partnership with Saatchi Art where people are equipped with electroencephalogram headsets to get a sense of what inspires them. As a result, the EEG headsets are said to "unlock micro-moments of inspiration" and help to compile a personalized shopping cart from the eBay marketplace filled with items that elicit similar psychological responses. With its neuroscience-based shopping research, eBay has identified some of the patterns of what it calls "shop-y-cats" who follow the crowd and buy the same things as others, as well as inspired shoppers who are passionate about enriching their lives with meaningful, personal items.
The Art of Shopping experience from eBay experience goes hand-in-hand with the launch of a new ecommerce homepage that's built on AI and machine learning to offer more personalization.
eBay created a gallery-style setting in partnership with Saatchi Art where people are equipped with electroencephalogram headsets to get a sense of what inspires them. As a result, the EEG headsets are said to "unlock micro-moments of inspiration" and help to compile a personalized shopping cart from the eBay marketplace filled with items that elicit similar psychological responses. With its neuroscience-based shopping research, eBay has identified some of the patterns of what it calls "shop-y-cats" who follow the crowd and buy the same things as others, as well as inspired shoppers who are passionate about enriching their lives with meaningful, personal items.
The Art of Shopping experience from eBay experience goes hand-in-hand with the launch of a new ecommerce homepage that's built on AI and machine learning to offer more personalization.
Trend Themes
1. Subconscious Shopping Experiences - Unlocking consumers' subconscious preferences to curate personalized shopping experiences.
2. Neuroscience-based Shopping Research - Using brain signals to understand consumer behavior and tailored shopping recommendations.
3. AI-powered Personalization - Leveraging AI and machine learning to create more personalized ecommerce experiences.
Industry Implications
1. Ecommerce - Applying neuroscience and AI technologies to revolutionize the online shopping experience.
2. Market Research - Using neuroscience-based research to gain insights into consumer behavior and preferences.
3. Artificial Intelligence - Harnessing AI and machine learning to power personalized shopping recommendations and enhance user experiences.
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