The Art of Reuse Releases a New Age Thrift Store With a Vintage Twist
Peter Vallas — March 9, 2011 — Business
References: theartofreuse.org & madburyclub
The Art of Reuse is an organization that, in a little bit less than a year, has opened up two locations of their acclaimed thrift store known as Interim. This small Toronto crew is growing roots in the community while reinventing the art of thrift shopping.
Art of Reuse started off as a collaboration of young artists who took their passion for music and art to fashion and vintage clothing. They decided to collect an assortment of upscale, vintage pre-worn clothing and sell it at select shop locations that were not permanent. The pop-up shop thrift boutique was a huge success and the perfect price for anyone as no item is over $50.
Interim by Art of Reuse is the new-age way to shop. Their collections include timeless looks for all seasons and is guaranteed to bring you a collective style for the right price. Be sure to check out their next pop-up shop on March 20, 2011.
Art of Reuse started off as a collaboration of young artists who took their passion for music and art to fashion and vintage clothing. They decided to collect an assortment of upscale, vintage pre-worn clothing and sell it at select shop locations that were not permanent. The pop-up shop thrift boutique was a huge success and the perfect price for anyone as no item is over $50.
Interim by Art of Reuse is the new-age way to shop. Their collections include timeless looks for all seasons and is guaranteed to bring you a collective style for the right price. Be sure to check out their next pop-up shop on March 20, 2011.
Trend Themes
1. Upscale Thrift Shopping - Disruptive innovation opportunity: Create a permanent upscale thrift boutique with curated collections of vintage pre-worn clothing at affordable prices.
2. Pop-up Shop Retail - Disruptive innovation opportunity: Establish a temporary retail space strategy to test new markets and build brand awareness for thrift boutiques.
3. Socially Conscious Fashion - Disruptive innovation opportunity: Embrace sustainable fashion by promoting the reuse and sale of pre-worn clothing to reduce waste and offer affordable style options.
Industry Implications
1. Fashion Retail - Disruptive innovation opportunity: Introduce online platforms for curated thrift shopping experiences, offering convenience and accessibility to a wider audience.
2. Art and Design - Disruptive innovation opportunity: Collaborate with local artists to create unique, limited-edition clothing and accessories for thrift boutiques, combining art and fashion.
3. Sustainable Lifestyle - Disruptive innovation opportunity: Develop a subscription-based service that offers a curated selection of pre-worn clothing, promoting sustainable and eco-friendly fashion choices.
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