Kenny Scharf Teams With Levi's Workshop for 'Art in the Streets' Short Film
Jordan Sowunmi — May 12, 2011 — Art & Design
American street artist Kenny Scharf has teamed up with Levi’s Workshop to release a new short film promoting Scharf’s collaboration with the Los Angeles Museum of Contemporary 'Art in the Streets.'
The short film shot in New York, Los Angeles, and the Museum of Contemporary Art illustrates the beauty and complexity of street art while showcasing the dangerous (legal and physical) actions street artists sometimes take to produce their work. “Art is for everyone,” says Scharf in the video,“And not just a certain few people.”
The 'Art in the Streets' promotional video was created at the Levi’s Film Workshop and co-directed by Nathan Meier and Scharf’s daughter, Malia, who are also in the process of acquiring funding for a feature-length documentary on Kenny Scharf’s career in art.
The short film shot in New York, Los Angeles, and the Museum of Contemporary Art illustrates the beauty and complexity of street art while showcasing the dangerous (legal and physical) actions street artists sometimes take to produce their work. “Art is for everyone,” says Scharf in the video,“And not just a certain few people.”
The 'Art in the Streets' promotional video was created at the Levi’s Film Workshop and co-directed by Nathan Meier and Scharf’s daughter, Malia, who are also in the process of acquiring funding for a feature-length documentary on Kenny Scharf’s career in art.
Trend Themes
1. Street Art - Opportunity for disruptive innovation in creating new platforms for street artists to showcase their work and gain recognition.
2. Collaborative Filmmaking - Opportunity to disrupt traditional filmmaking by collaborating with artists and showcasing their work in promotional videos.
3. Art Accessibility - Opportunity to disrupt the art world by emphasizing that art is for everyone, not just a select few.
Industry Implications
1. Film Production - Opportunity for disruption in the film industry through the creation of innovative and collaborative promotional videos.
2. Museum Industry - Opportunity to disrupt the museum industry by incorporating street art to reach a wider audience and promote inclusivity.
3. Art Marketing - Opportunity for disruptive innovation in marketing strategies to make art more accessible and appealing to a diverse audience.
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