Mundane Masterpieces
Cowbag — October 10, 2008 — Art & Design
References: magdalenabors & drawn
Australian photographer Magdalena Bors creates magical and scenic vistas using only household items and then captures them in photos.
The beauty is in the detail, and the artist bases the pieces in her own home. The results are pretty amazing, and a lesson to all that even the most mundane objects can be made into something beautiful.
The sponge and drawing pin works are two examples of this ordinary beauty.
Implications - Youth consumers have a strong penchant for beauty created from everyday objects. This desire is the result of a subversion of high and low culture. Companies can align their brand with the mindset of this demographic by creating campaigns that construct beauty from objects that are easily recognizable in everyday life.
The beauty is in the detail, and the artist bases the pieces in her own home. The results are pretty amazing, and a lesson to all that even the most mundane objects can be made into something beautiful.
The sponge and drawing pin works are two examples of this ordinary beauty.
Implications - Youth consumers have a strong penchant for beauty created from everyday objects. This desire is the result of a subversion of high and low culture. Companies can align their brand with the mindset of this demographic by creating campaigns that construct beauty from objects that are easily recognizable in everyday life.
Trend Themes
1. Everyday Object Art - Artists are using everyday objects to create beautiful and inspiring works of art.
2. High-low Cultural Fusion - The blending of high-end and low-end cultural elements is becoming a popular trend in youth culture.
3. Mundane to Magical - Transforming mundane household items into magical landscapes is an emerging trend in the art world.
Industry Implications
1. Art - Art galleries and museums can showcase the work of artists who use everyday objects to create their pieces.
2. Advertising - Brands can align themselves with youth culture by creating ad campaigns that use everyday objects in unexpected and beautiful ways.
3. Home Goods - Companies that manufacture household items can partner with artists to create limited edition versions of their products featuring unique designs.
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