The Art Directors Club App Celebrates Artists in the Digital Age
Laura McQuarrie — January 4, 2014 — Art & Design
References: itunes.apple & adcawards.org
The ADC (Art Directors Club) Annual 92 iPad app is a showcase of the year’s best photos, advertisements, illustrations and interactive pieces. It’s been tradition for the ADC to print these roundups in a hardcover book format, but since many of these mediums are created and experienced digitally, a new way to share these standout works of art and design was necessary.
The iPad app highlights Gold, Silver, Bronze and Merit winners and goes in depth with its 'Behind The Gold' feature to show extras on the works.
The app was just released on January 2nd and the first 500 ADC members who download the ADC Annual 92 app for the iPad will also receive a special iPad case designed by ADC Young Guns 9 winner Pete Rossi of RM&CO.
The iPad app highlights Gold, Silver, Bronze and Merit winners and goes in depth with its 'Behind The Gold' feature to show extras on the works.
The app was just released on January 2nd and the first 500 ADC members who download the ADC Annual 92 app for the iPad will also receive a special iPad case designed by ADC Young Guns 9 winner Pete Rossi of RM&CO.
Trend Themes
1. Digital Showcase Apps - Creating apps to showcase artwork and design will allow artists to reach a larger audience and gain more recognition in the digital age.
2. Interactive Art Experiences - Incorporating interactive elements in art and design pieces will create a more immersive and engaging experience for audiences.
3. Artistic Awards in Digital Formats - Creating online mediums to showcase award-winning artwork and design will allow for more accessibility and wider recognition of talented artists.
Industry Implications
1. Art and Design - The art and design industry can benefit from creating digital platforms to showcase and recognize talented artists in an increasingly digital world.
2. Technology - The technology industry can provide tools and platforms for artists to create more interactive and immersive art experiences for audiences.
3. Publishing and Media - The publishing and media industry can offer new forms of digital format for showcasing art and design, creating new opportunities for monetization and distribution.
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