This Initiative Aims to Add an Art Category to the App Store
Katherine Pendrill — November 16, 2015 — Tech
References: artapp.org & psfk
'+ArtApp' is a new campaign that aims to add an Art category to the App Store. As of right now, the majority of apps related to art, galleries or museums are slotted into the Education and Lifestyle categories. These artists want to make it easier to find art-related apps by creating an official Art category.
The new campaign is called '+ArtApp' and it was started by Paulina Bebecka, Seth Indigo Carnes and Serkan Ozkaya. The +ArtApp campaign involves a website and an online petition that advocates for adding an official Art category to the App Store. The creators of the project explains that an official designation in the App Store would make it easier to find art-related apps. In turn, increased exposure would help museums, galleries and individual artists promote their work.
The campaign brings awareness to the need to increase the visibility and accessibility of art-related apps.
The new campaign is called '+ArtApp' and it was started by Paulina Bebecka, Seth Indigo Carnes and Serkan Ozkaya. The +ArtApp campaign involves a website and an online petition that advocates for adding an official Art category to the App Store. The creators of the project explains that an official designation in the App Store would make it easier to find art-related apps. In turn, increased exposure would help museums, galleries and individual artists promote their work.
The campaign brings awareness to the need to increase the visibility and accessibility of art-related apps.
Trend Themes
1. +artapp Campaign - The initiative aims to add an official Art category to the App Store, providing a potential opportunity to increase visibility and accessibility of art-related apps for museums, galleries, and individual artists.
2. Art-related Mobile Applications - A potential shift in the classification of art-related mobile applications to their own dedicated category within App Store, creating an opportunity for developers to promote their applications to a wider audience of art enthusiasts.
3. Digital Art Curation - The possibility for art institutions and curators to create digital exhibitions and sell their artwork, using the App Store's Art category as a platform for increasing accessibility and revenue streams.
Industry Implications
1. Mobile App Development - Mobile app developers may benefit from an increase in demand for art-related apps and the potential emergence of a dedicated Art category in the App Store, which could potentially increase their visibility and revenue streams.
2. Art Institutions - Art institutions such as museums and galleries may have the opportunity to expand their audience reach globally or locally by making their exhibitions more digitally accessible to a wider audience through the App Store's Art category.
3. Digital Art Marketplaces - Online digital art marketplaces and curators may have the opportunity to increase their profits by selling their artwork through the App Store's Art category and attracting new art enthusiasts who may not have been previously exposed to their digital collections.
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