Daniel Arsham Presents ARSHAM RSA at BELOWGROUND Hong Kong
Amy Duong — July 28, 2022 — Art & Design
References: hypebeast
Contemporary artist Daniel Arsham has always expressed his admiration of automobiles and now Archive Editions joins him in creating the global launch of Arsham RSA. This is set to take place at Hong Kong's BELOWGROUND Landmark Atrium.
Here, the curated experience will celebrate the design of a custom 1973 Porsche Carrera RS 2.7 in a light yellow color and blue accents. It is also accompanied by the contrast of a warm corduroy brown at the interior detailing. The new pop-up will also be releasing a limited-edition capsule that honors the iconic look of the sports car. This includes a selection of hoodies, long sleeve tops, and short sleeve shirts in the same design language detailed with the Arsham RSA logo and other graphics.
Image Credit: BELOWGROUND
Here, the curated experience will celebrate the design of a custom 1973 Porsche Carrera RS 2.7 in a light yellow color and blue accents. It is also accompanied by the contrast of a warm corduroy brown at the interior detailing. The new pop-up will also be releasing a limited-edition capsule that honors the iconic look of the sports car. This includes a selection of hoodies, long sleeve tops, and short sleeve shirts in the same design language detailed with the Arsham RSA logo and other graphics.
Image Credit: BELOWGROUND
Trend Themes
1. Automotive Pop-up Shops - Establishing pop-up shops exclusively for limited edition, automobile-themed merchandise that spotlight unique designs of popular cars offers a new way for both artists and car enthusiasts to connect with one another.
2. Limited Edition Capsule Collections - Producing limited edition capsule collections based on the unique designs of popular sports cars presents valuable opportunities for collaborations and enriching customer experiences.
3. Designer Automotive Products - Collaborating with artists and designers to create unique, high-quality automotive products that feature customized aesthetics and designs that standout in the marketplace can increase brand value and provide new revenue streams.
Industry Implications
1. Art Collaborations - Collaborating with artists to produce limited edition, automobile-themed pieces can generate buzz, create unique experiences for customers, and foster new revenue streams for galleries and artists.
2. Automotive Industry - Creating exclusive, limited edition products and pop-up shops based on their iconic sports cars can bring car enthusiasts closer to the brand, increase brand loyalty, and attract new customers.
3. Retail Industry - Partnering with car manufacturers and artists to produce exclusive, high-quality merchandise can help to increase footfall, brand awareness, and repeat business for retailers.
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