The Arsenal FC 125th Anniversary Video Features Celeb Testimonials
Jordan Sowunmi — August 17, 2011 — Lifestyle
The Arsenal FC 125th anniversary celebrations began a few weeks ago when the legendary English Premier League club reached its fifth-quarter century milestone. One of the ways the team decided to celebrate the Arsenal FC 125th anniversary celebrations is by releasing a mini-documentary charting the club's path to the top, as well as stories of passion from some of the club's more famous fans.
The Arsenal FC 125th anniversary celebration video features American film director Spike Lee, Arsenal striker Theo Walcott, and French DJ and record label owner Gilles Peterson, all sharing the different reasons they feel passionate about the club and its spirit.
My favorite part of the video is the fact that they have the quinntessential New Yorker, Spike Lee, confessing his love for European football and a European football club. The genuine glee in discussing the topic is palpable on his face, and it's incredibly endearing.
The Arsenal FC 125th anniversary celebration video features American film director Spike Lee, Arsenal striker Theo Walcott, and French DJ and record label owner Gilles Peterson, all sharing the different reasons they feel passionate about the club and its spirit.
My favorite part of the video is the fact that they have the quinntessential New Yorker, Spike Lee, confessing his love for European football and a European football club. The genuine glee in discussing the topic is palpable on his face, and it's incredibly endearing.
Trend Themes
1. Sport Club Anniversary Celebrations - Football clubs and organizations can use mini-documentaries and testimonials of famous fans to celebrate significant anniversaries.
2. Celebrity Testimonials for Sports Marketing - Celebrity testimonials in sports marketing campaigns can make use of genuine passion and exude authenticity through the celebrity's expressiveness and charisma for the brand they endorse.
3. Sports as a Global Cultural Phenomenon - The embrace of European football by American audiences reveals the opportunities of international cooperation among businesses as shared cultural phenomena drive mutual interest and profit.
Industry Implications
1. Sports Marketing - The integration of multilayers of online and offline advertising campaigns and participation of passionate celebrity fans can drive consumer engagement.
2. Media Production and Broadcasting - The production of mini-documentaries and editing with special effects can result in an entertaining and informative media product for sports fans.
3. Tourism Industry - Football club celebrations and commemorative events can increase tourism activities and facilities around the world, thereby generating income and opportunities for development.
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