U.S. Army Lets Sears Use Official Insignias
Going Like Sixty — September 4, 2008 — Pop Culture
References: earthtimes.org
The U.S. Army has sold out to Sears. They are endorsing a line of military merchandise from the local department store. Is this the beginning of the end of Army Surplus stores? Sears will have the All American Army First Infantry Division line of clothes. It's the first time the Army has licensed its marks and insignia. Fees will support military programs for troops and families. Sears and the Army will be making a big appearance at the New York Fashion Week to launch the line.
Trend Themes
1. Military Brand Partnerships - Disruptive innovation opportunity: Explore collaborations between military institutions and consumer brands to create new revenue streams and support military programs.
2. Fashion Week Collaborations - Disruptive innovation opportunity: Foster partnerships between fashion events like New York Fashion Week and unexpected industries to bring fresh perspectives and audience engagement.
3. Licensed Apparel Collections - Disruptive innovation opportunity: Enable licensing of official marks and insignia by government entities to drive new product lines and generate revenue.
Industry Implications
1. Retail - Disruptive innovation opportunity: Explore new collaborations and licensing agreements between retailers and government institutions to create unique product offerings.
2. Fashion - Disruptive innovation opportunity: Embrace collaborations with unexpected industries, such as military institutions, to diversify product ranges and capture new market segments.
3. Military/defense - Disruptive innovation opportunity: Leverage partnerships with fashion and retail industries to expand brand visibility and funding opportunities for military programs.
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