The Marcus Troy Armoire Cap is the Blogger's Intro to Apparel Design
Jonathon Brown — October 2, 2012 — Fashion
References: monarmoire & marcustroy
Internationally renowned blogger and tastemaker Marcus Troy recently released a limited run of his new Armoire cap by New Era. Available exclusively to family and friends, the hat features a key-hole design incorporating his initials 'MT.' "A baseball cap has always been a staple piece in modern wardrobe, so it was only fitting that I begin the journey of Armoire with this product," says Troy on his blog. Designed by fellow Canadian Bryan Espiritu, Armoire was named with the French word for wardrobe in mind.
Born and raised in Montreal, Troy is a leader in brand experiences and has done work in the past with Timberland and Nike. He's seen as a leader in fashion and branding, but until now had never offered his audience "a tangible piece" of his own identity. Like his identity, the fitted cap appears to have pieces that fit together to make one holistic shape: the triangle. Whether it's a coincidence that this shape represents strength is up to interpretation.
This product signifies a major step forward in Marcus Troy's personal branding. Having long been a cultural commentator and expert in evangelizing the message and essence of other brands, Marcus Troy's entry into the marketplace of fashion/street wear is a significant development.
Born and raised in Montreal, Troy is a leader in brand experiences and has done work in the past with Timberland and Nike. He's seen as a leader in fashion and branding, but until now had never offered his audience "a tangible piece" of his own identity. Like his identity, the fitted cap appears to have pieces that fit together to make one holistic shape: the triangle. Whether it's a coincidence that this shape represents strength is up to interpretation.
This product signifies a major step forward in Marcus Troy's personal branding. Having long been a cultural commentator and expert in evangelizing the message and essence of other brands, Marcus Troy's entry into the marketplace of fashion/street wear is a significant development.
Trend Themes
1. Personal Branding - The release of the Marcus Troy Armoire cap signifies a major step forward in personal branding, as influential bloggers and tastemakers enter the marketplace of fashion/street wear.
2. Limited Edition Products - The limited run of the Armoire cap by New Era highlights the trend of creating exclusive, scarcity-driven products that appeal to the audience's desire for unique and collectible items.
3. Collaborative Design - The collaboration between Marcus Troy and designer Bryan Espiritu demonstrates the trend of bloggers and influencers teaming up with established designers to create their own fashion products, blurring the lines between creator and tastemaker.
Industry Implications
1. Fashion - The release of the Marcus Troy Armoire cap introduces a disruptive innovation opportunity for fashion industry professionals to explore the intersection of personal branding and streetwear.
2. Apparel Manufacturing - The limited run of the Armoire cap by New Era presents a potential disruptive innovation opportunity for apparel manufacturers to tap into the growing demand for limited edition, collaboratively designed products.
3. Branding and Marketing - The collaboration between Marcus Troy and Bryan Espiritu showcases a disruptive innovation opportunity for branding and marketing professionals to leverage the influence of bloggers and tastemakers in co-creating unique fashion products.
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