AriZona Iced Tea x adidas are Back with Another Collection
Ellen Smith — January 14, 2021 — Marketing
The AriZona Iced Tea X adidas collaboration is back, this time spotlighting the bold colors on a new silhouette. Last year, this vibrant collaboration wowed consumers, as AriZona Iced Tea's branding was splashed across an adidas shoe, making for a limited-edition footwear collaboration that stood out from the crowd.
The latest shoe is no exception, boasting the same vibrant, eye-catching style. The green and pink colorway adorns the shoe's outer, with white laces and a branded tongue tab rounding off the look. Moreover, the bottom of the shoes feature a transparent sole that reveals a message reading "AriZona" on one foot and "Have a nice day" on the other foot. In addition to this shoe, multiple other colorways are available.
Image Credit: adidas Originals
The latest shoe is no exception, boasting the same vibrant, eye-catching style. The green and pink colorway adorns the shoe's outer, with white laces and a branded tongue tab rounding off the look. Moreover, the bottom of the shoes feature a transparent sole that reveals a message reading "AriZona" on one foot and "Have a nice day" on the other foot. In addition to this shoe, multiple other colorways are available.
Image Credit: adidas Originals
Trend Themes
1. Branded Footwear Collaborations - Opportunities for brands to collaborate with footwear companies to release limited edition sneakers and generate buzz among consumers.
2. Transparency in Sole Design - Opportunities for footwear companies to incorporate transparent soles with messages as a unique design feature in their products.
3. Bold Colorways in Footwear Design - Opportunities for footwear companies to use bold and vibrant colors in their product lines in order to differentiate from competitors and capture consumer attention.
Industry Implications
1. Food and Beverage - Opportunities for food and beverage brands to collaborate with footwear companies to create branded merchandise and increase brand awareness.
2. Fashion and Apparel - Opportunities for fashion and apparel brands to incorporate bold colors and unique design features in their footwear lines to attract consumers and stay on-trend.
3. Footwear - Opportunities for footwear companies to collaborate with brands from other industries to create limited edition sneakers and generate excitement among consumers.
4.3
Score
Popularity
Activity
Freshness
