Aritzia’s Super World Pop-Up Shares the Best Features of the Cozy Super Puff
Laura McQuarrie — November 2, 2020 — Business
Aritzia’s Super World will soon be opening its doors in New York and Los Angeles, sharing an immersive pop-up boutique experience that spotlights The Super Puff. This winter, the iconic puffer jacket is available in eight styles, 12 innovative fabrics and over 65 colors, offering a fun way for people to keep warm and express their style during the coldest months of the year.
At the Super World pop-ups, fans of the brand are promised "a distinct sensory experience" and the chance to see The Super Puff collection in "a surreal habitat." Juxtaposing the clean, minimalist spaces, the pop-ups are set to be styled with inflatables and custom furniture. There will also be a 4G video wall that shows off the technical features of the jacket, plus a playful wintry diorama.
Image Credit: Aritzia
At the Super World pop-ups, fans of the brand are promised "a distinct sensory experience" and the chance to see The Super Puff collection in "a surreal habitat." Juxtaposing the clean, minimalist spaces, the pop-ups are set to be styled with inflatables and custom furniture. There will also be a 4G video wall that shows off the technical features of the jacket, plus a playful wintry diorama.
Image Credit: Aritzia
Trend Themes
1. Personalized Puffer Jackets - Opportunity for brands to offer customizable options for puffer jackets, allowing consumers to design their own unique style.
2. Immersive Retail Experiences - Potential for brands to create interactive and sensory pop-up boutiques, providing a unique and memorable shopping experience.
3. Tech-enhanced Fashion Displays - Advancement in technology can be utilized to showcase the technical features of clothing items, enhancing the way they are displayed to consumers.
Industry Implications
1. Fashion Retail - Fashion retailers can adopt pop-up boutique strategies to attract customers and promote their latest collections.
2. Personalization - Personalization industry can collaborate with fashion brands to offer customization options for puffer jackets, expanding their product offerings.
3. Technology - Brands can collaborate with technology companies to create innovative displays that showcase the technical features of their products.
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