mamama's T-Shirts and Accessories Boast Art by Aristotle Truffaut
Jana Pijak — August 21, 2015 — Fashion
References: mamama-paris & wadmag
Aristotle Truffaut's abstract art inspires mamama's latest collection of t-shirts and tote bags. The Parisian lifestyle brand is known for experimenting with bright colors and whimsical design details making this collection fit its quirky aesthetic.
The colorful range boasts a number of eye-catching tees that are nostalgic in their look and feel -- the t-shirts boast abstract graphics that resemble scattered strokes of a brush and are a nod to the 80s and early 90s.
In addition to t-shirts, tote bags, Aristotle Truffaut's collection for mamama also includes signature art prints that boast his vivid compositions. Appealing to abstract art lovers, this collection of clothes and accessories marries function and comfort with aesthetics -- its pieces evoke a distinct point of view and captivate the eye.
The colorful range boasts a number of eye-catching tees that are nostalgic in their look and feel -- the t-shirts boast abstract graphics that resemble scattered strokes of a brush and are a nod to the 80s and early 90s.
In addition to t-shirts, tote bags, Aristotle Truffaut's collection for mamama also includes signature art prints that boast his vivid compositions. Appealing to abstract art lovers, this collection of clothes and accessories marries function and comfort with aesthetics -- its pieces evoke a distinct point of view and captivate the eye.
Trend Themes
1. Abstract Art-inspired Lifestyle Products - Opportunity for other fashion and lifestyle brands to collaborate with emerging artists to create unique collections that appeal to a niche audience.
2. Nostalgic Graphic T-shirts - Opportunity for brands to tap into the growing trend of vintage and retro-style t-shirt designs and incorporate unique graphics to stand out in a crowded market.
3. Function and Aesthetics-focused Accessories - Opportunity for brands to elevate everyday accessories by incorporating unique and eye-catching designs that appeal to consumers' desire for both function and aesthetics.
Industry Implications
1. Fashion - Fashion brands can expand their offerings by collaborating with artists to create unique and artistic clothing and accessory collections.
2. Art - Emerging artists can expand their reach by collaborating with fashion and lifestyle brands to feature their artwork on products and bring their vision to a wider audience.
3. Retail - Retailers can differentiate themselves by offering unique, artistic, and functional products that appeal to consumers' desire for both form and function.
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