The 'Are You Pushing the Sausage' Video Asks You Reconsider Drinking
Grace Mahas — October 25, 2019 — Social Good
In an effort to shed light on the effects of peer pressure and drinking, the Danish Cancer Society has partnered with TrygFonden, a public health foundation to launched the 'Are You Pushing the Sausage.' According to a recent study, almost 90% of the time, young Danes feel peer pressure to drink more alcohol than they intended.
Hence the launch of the Are You Pushing the Sausage campaign. It features a young adult male who constantly feels pressure to eat sausage -- a metaphor for drinking -- no matter where he is including the beach, a card game, or a dinner party. Whether the main character protests or not, he is egged on to continue drinking -- a phenomenon many youths in Denmark face. By replacing alcohol with an abusrb food, it eloquently articulates how this peer pressure contributes to binge drinking, a practice that leads to life long health implications.
Hence the launch of the Are You Pushing the Sausage campaign. It features a young adult male who constantly feels pressure to eat sausage -- a metaphor for drinking -- no matter where he is including the beach, a card game, or a dinner party. Whether the main character protests or not, he is egged on to continue drinking -- a phenomenon many youths in Denmark face. By replacing alcohol with an abusrb food, it eloquently articulates how this peer pressure contributes to binge drinking, a practice that leads to life long health implications.
Trend Themes
1. Peer Pressure Campaigns - Opportunity to launch campaigns aimed at shedding light on negative effects of peer pressure on youths and advocating for alternative behaviors.
2. Substituting Negative Behaviors - Opportunity to encourage youth to substitute negative actions with healthier options through creative campaigns.
3. Metaphorical Campaigns - Opportunity to use symbolic and metaphoric messages to raise awareness on social issues such as binge drinking.
Industry Implications
1. Healthcare Industry - Opportunity for healthcare industry players to collaborate with governmental and non-governmental organizations to launch health awareness campaigns targeted at at-risk groups including youths.
2. Marketing and Advertising Industry - Opportunity for marketing and advertising agencies to develop creative and impactful campaigns aimed at changing negative behaviors among young people.
3. Hospitality Industry - Opportunity for the hospitality industry to create healthier and alternative beverage and snack offerings targeted at young people.
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