The 'Are B Corps the Future' Infographic is Eye Opening
Vivian Lau — June 26, 2012 — Business
References: good.is & awesome.good.is
With the world becoming heavier and heavier with issues created by man, the 'Are B Corps the Future of American Business' infographic explores the possibility of social and environmental businesses taking over the future of commerce.
If the term 'B Corp' is new to you, check these diagrams out. Clarifying that B corporations can become certified through an organization, B Lab, via the B Impact Assessment, the entire process is outlined in detail. By analyzing metrics that measure the growth of B companies, it is obvious that the numbers are seeing exciting momentum, with an incase of 86% of companies using the B Impact Assessment tool.
It is interesting to consider a market that is no longer predominately supplied by tunnel-vision minded corporations, but rather by an evolving stream of those who actively pursue a triple bottom line.
If the term 'B Corp' is new to you, check these diagrams out. Clarifying that B corporations can become certified through an organization, B Lab, via the B Impact Assessment, the entire process is outlined in detail. By analyzing metrics that measure the growth of B companies, it is obvious that the numbers are seeing exciting momentum, with an incase of 86% of companies using the B Impact Assessment tool.
It is interesting to consider a market that is no longer predominately supplied by tunnel-vision minded corporations, but rather by an evolving stream of those who actively pursue a triple bottom line.
Trend Themes
1. Social Businesses - The trend of social businesses is gaining momentum as more companies actively pursue a triple bottom line.
2. B Corps - The rise of B Corps signifies a growing interest in businesses that are certified for their social and environmental impact.
3. Growth of B Impact Assessment - The increasing use of the B Impact Assessment tool reflects a shift towards businesses measuring and improving their social and environmental performance.
Industry Implications
1. Sustainable Business - The sustainable business industry is ripe with disruptive innovation opportunities as companies seek to improve their environmental and social impact.
2. Impact Investing - The impact investing industry offers promising opportunities for disruptive innovation as investors look for companies that align with their social and environmental values.
3. CSR Consulting - As more companies prioritize social and environmental impact, the CSR consulting industry can capitalize on guiding businesses in achieving B Corp certification and implementing sustainable practices.
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