Puma's Remastered Rider FV Celebrates a 75th Anniversary
Revisiting archival footwear has become a popular endeavor for brands, especially since the demand for new, eye-catching, and—in some cases—collectible models has skyrocketed. Puma recently reached into its vault for a revival and this is the Rider FV Archive Remastered which celebrates the 75th anniversary of the classic design's first launch.
The Rider FV archival footwear revival features a luxe upper, "coated with hues of dark green along the lateral side, toe box, heel, and tongue branding." The suede feel of this rich green definitely brings out an aura of opulence to the silhouette. The design is complete with tones of black, small golden details, PUMA heel and hangtag branding, a mesh upper that ensures breathability, and an EVA midsole for support.
The Rider FV Archive Remastered is available for purchase on PUMA's website.
Image Credit: PUMA, hypebeast, uk.puma
The Rider FV archival footwear revival features a luxe upper, "coated with hues of dark green along the lateral side, toe box, heel, and tongue branding." The suede feel of this rich green definitely brings out an aura of opulence to the silhouette. The design is complete with tones of black, small golden details, PUMA heel and hangtag branding, a mesh upper that ensures breathability, and an EVA midsole for support.
The Rider FV Archive Remastered is available for purchase on PUMA's website.
Image Credit: PUMA, hypebeast, uk.puma
Trend Themes
1. Archival Footwear Revivals - Brands are revisiting their archives to bring back classic footwear designs, providing opportunities for remastered versions with updated materials and features.
2. Luxe Materials in Sneaker Design - Sneaker brands are incorporating opulent materials like suede and metallic detailing into their designs, providing opportunities for higher-end collections and collaborations.
3. Breathable Sneaker Design - Sneaker brands are utilizing mesh materials in their designs to improve breathability, providing opportunities for increased comfort and performance.
Industry Implications
1. Footwear - Footwear brands can leverage the trend of archival footwear revivals to attract customers who are interested in classic designs that offer updated features and materials.
2. Apparel - Apparel brands can collaborate with sneaker brands on higher-end collections that incorporate luxe materials and metallic detailing, providing opportunities for new revenue streams and brand growth.
3. Sports Equipment - Sports equipment companies can incorporate mesh materials into their sneaker designs to improve breathability and performance, providing advantages over competitors in the market.
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