Why Can't Apple Be Fresh?
Jeremy Gutsche — May 8, 2007 — Marketing
References: techeblog
Apple's 'Get a Mac' ads, which I dislike, are now in Japanese. The original ads were decent at conveying Apple's value proposition, but they became boring after the first 4,000 times. It would be nice to see Apple find a new concept. In the mean time, my favorite 'Get a Mac' ad remains the PC vs. Mac spoof.
Implications - Using humor in advertising establishes an empathetic bond between consumers and corporations. It gives consumers a communal experience that they can share with their peers as well as with the corporation itself. By establishing this sort of empathetic bond, companies will likely prolong existing and new customer relations.
Implications - Using humor in advertising establishes an empathetic bond between consumers and corporations. It gives consumers a communal experience that they can share with their peers as well as with the corporation itself. By establishing this sort of empathetic bond, companies will likely prolong existing and new customer relations.
Trend Themes
1. Localized Ad Campaigns - Companies can experiment with localized versions of their successful ad campaigns to reach a broader audience
2. Incorporating Humor in Advertising - Companies can build stronger relationships with customers by using humor in their advertisements and creating a shared experience
3. Finding Fresh Ad Concepts - Companies can focus on staying innovative and finding new ad concepts to maintain consumer interest in their brand
Industry Implications
1. Advertising - Advertising agencies can offer localized ad campaigns and incorporate humor into advertisements to attract and retain customers for their clients' brands
2. Technology - Technology companies can continue to innovate and find fresh concepts for their advertising campaigns to maintain interest in their products and gain a competitive advantage
3. Consumer Goods - Consumer goods companies can experiment with humorous and localized ads to resonate with consumers and establish stronger brand-customer relationships
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