The APPLEBUM 2014 Spring Lookbook Channels Urban Chic
References: applebum.jp & hypebeast
For the latest APPLEBUM 2014 Spring lookbook, the Japanese urban clothing brand took to the streets and opted for an all-American theme to celebrate the technicolor hues for this season's warmer weather garments.
APPLEBUM channels a contemporary hipster vibe in the 2014 Spring lookbook by having models pose in the streets after hours causing all sorts of mischief. The collection featured a mix of American flag-printed hoodies, black leather jean pants, gradient technicolor basketball jerseys and paisley handkerchief headbands. The models looked disheveled and stylish posing under highways, in dark street corners and behind the wheel of old-school cars looking like they're about to get up to no good.
The photoshoot's grungy vibe perfectly complements the APPLEBUM brand's energetic fashion outlook for the youth of the 21st century.
APPLEBUM channels a contemporary hipster vibe in the 2014 Spring lookbook by having models pose in the streets after hours causing all sorts of mischief. The collection featured a mix of American flag-printed hoodies, black leather jean pants, gradient technicolor basketball jerseys and paisley handkerchief headbands. The models looked disheveled and stylish posing under highways, in dark street corners and behind the wheel of old-school cars looking like they're about to get up to no good.
The photoshoot's grungy vibe perfectly complements the APPLEBUM brand's energetic fashion outlook for the youth of the 21st century.
Trend Themes
1. Urban Chic - Opportunity for brands to combine urban and contemporary styles to create unique and edgy fashion collections.
2. American Flag Print - Disruptive innovation in streetwear industry by incorporating patriotic elements into clothing designs to appeal to a broader audience.
3. After-hours Fashion - Potential for brands to explore the concept of rebellious and adventurous fashion by showcasing clothing in unconventional settings.
Industry Implications
1. Fashion - Opportunity for clothing brands to incorporate urban, patriotic, and rebellious elements into their designs to attract trend-savvy consumers.
2. Streetwear - Disruptive innovation in the streetwear industry by introducing unique and unconventional designs that blend urban and contemporary styles.
3. Youth Fashion - Potential for youth-focused fashion brands to tap into the rebellious and adventurous spirit of their target audience by offering edgy and unconventional clothing options.
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