This Apple Print Advertisement Shames One of Its Biggest Rivals
Laura McQuarrie — April 26, 2014 — Eco
References: online.wsj & prexamples
In this pretty cheeky Apple print advertisement, the tech company kills two birds with one stone, managing to promote one of its new initiatives and take a pretty blatant dig at one of its competitors.
The Samsung vs. Apple rivalry is one that's been ongoing forever and this ad very sneakily references a lawsuit where Apple claims that "Samsung chose to copy Apple's technology, user interface and innovative style in these infringing products."
On Earth Day, Apple announced that its retail stores will now serve as drop-off locations where customers can turn in their old hardware. In this print ad, Apple is more or less suggesting that its competitors copy only ideas that will be of benefit to caring for the planet.
The Samsung vs. Apple rivalry is one that's been ongoing forever and this ad very sneakily references a lawsuit where Apple claims that "Samsung chose to copy Apple's technology, user interface and innovative style in these infringing products."
On Earth Day, Apple announced that its retail stores will now serve as drop-off locations where customers can turn in their old hardware. In this print ad, Apple is more or less suggesting that its competitors copy only ideas that will be of benefit to caring for the planet.
Trend Themes
1. Cheeky Print Advertisements - Opportunity for disruptive innovation in print advertising by using humor and clever references to engage consumers.
2. Brand Rivalry Exploitation - Opportunity for disruptive innovation in leveraging brand rivalries to create attention-grabbing marketing campaigns.
3. Promoting Sustainable Initiatives - Opportunity for disruptive innovation in promoting sustainability through marketing strategies and initiatives.
Industry Implications
1. Advertising - Opportunity for disruptive innovation in the advertising industry by exploring new approaches to engage consumers through creative print ads.
2. Electronics - Opportunity for disruptive innovation in the electronics industry by incorporating sustainability initiatives as a unique selling point.
3. Technology - Opportunity for disruptive innovation in the technology industry by leveraging brand rivalries to highlight product differentiations.
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