App is a New Movie That Provides Extra Content to Smartphone Users
Simal Yilmaz — April 24, 2013 — Tech
References: appdefilm.nl & springwise
Created by film production company 2CFilm, ‘App’ is a thriller movie that provides extra narrative content to movie goers with smartphones. Viewers can download a free app before going in and get notified of bonus content through texts throughout the movie
Although most people get annoyed by others checking their phones during matinees, this particular movie will viewers to do so intermittently.
The plot is about a girl who gets addicted to her smartphone. It has been set up in a way that those who don’t use smartphones will still be able to follow it perfectly. But smartphone users will have the exclusive advantage of getting notified for sneak peeks into various scenes of the.
The idea is definitely a novel one and will surely spark attention within the smartphone crowd.
Although most people get annoyed by others checking their phones during matinees, this particular movie will viewers to do so intermittently.
The plot is about a girl who gets addicted to her smartphone. It has been set up in a way that those who don’t use smartphones will still be able to follow it perfectly. But smartphone users will have the exclusive advantage of getting notified for sneak peeks into various scenes of the.
The idea is definitely a novel one and will surely spark attention within the smartphone crowd.
Trend Themes
1. Smartphone-incorporating Movies - A new trend of films providing extra content to smartphone users during the movie has emerged.
2. Bonus Content Apps - The rise of bonus content apps has potential for a range of industries, including the film industry.
3. Interactive Cinema Experiences - Interactive and personalized cinema experiences through apps could become the norm for moviegoers.
Industry Implications
1. Film Industry - The film industry has a disruptive opportunity to offer bonus content to moviegoers through apps.
2. App Development - App developers have a disruptive opportunity to create personalized experiences for moviegoers with bonus content apps.
3. Mobile Phone Providers - Mobile phone providers have a disruptive opportunity to collaborate with filmmakers to offer exclusive mobile content during films.
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