The Apotheke Holiday Candles Come in Two Earthy Aromas
Michael Hemsworth — December 18, 2019 — Art & Design
References: apothekeco & uncrate
Christmas scents are usually characterized by ample sweetness, but these Apotheke holiday candles seek to offer an alternative that's distinctly more earthy for discerning consumers to appreciate this season. The candles come in Charred Fig and Black Cypress, which are both intended to enhance a space with subtle seasonal notes to make them great for use outside of the holiday period.
The Charred Fig candle features notes of neroli, wild fig leaf and ambers, while the Black Cyprus variety is a blend of Balsam fir, bayberry and rock rose. Each of the Apotheke holiday candles are hand-poured with a soy wax blend to ensure a clean, strong burn for between 60 and 70 hours to make them an aromatherapy product that will last all season.
The Charred Fig candle features notes of neroli, wild fig leaf and ambers, while the Black Cyprus variety is a blend of Balsam fir, bayberry and rock rose. Each of the Apotheke holiday candles are hand-poured with a soy wax blend to ensure a clean, strong burn for between 60 and 70 hours to make them an aromatherapy product that will last all season.
Trend Themes
1. Earthy Holiday Scents - Trend towards alternative holiday scents emphasizes opportunity for natural, earthy ingredients in aromatherapy products.
2. Soy Wax Candle Market - Growing demand for soy wax candles presents opportunity for innovation and differentiation in the candle market.
3. Seasonal Aromatherapy - Increased interest in seasonal scents presents opportunity for businesses to introduce limited-edition holiday aromatherapy products.
Industry Implications
1. Aromatherapy - The growing market for natural, eco-friendly products creates opportunities for businesses in the aromatherapy industry to introduce innovative and sustainable holiday scents.
2. Home Decor and Gift - The demand for unique, seasonally themed products creates opportunities for businesses in the home decor and gift industry to cater to consumers looking for holiday-themed gifts or decorations.
3. Natural Product Manufacturing - Growing trend towards natural products presents opportunities for businesses in the manufacturing industry to innovate and produce unique, sustainably sourced holiday candles.
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