The Apotheke Charcoal Hand Sanitizer is Made in the USA
Michael Hemsworth — October 30, 2020 — Marketing
References: apothekeco & uncrate
Alcohol is essential for hand sanitizers to work but is notorious for leaving behind a clinical scent, so the Apotheke Charcoal Hand Sanitizer is positioned as an alternative to mainstream offerings. The product is made with a 75% alcohol recipe, but is infused with a range of plant-based oils in order to give it a naturalistic scent. This is achieved with cedar wood, sandalwood and smoky amber to leave behind an inviting aroma that is also slightly soothing.
The Apotheke Charcoal Hand Sanitizer will help to kill germs and bacteria, but is positioned as a more pleasing alternative to existing options on the market. Priced at $6 per bottle, the hand sanitizer is made in the USA and boasts monochromatic branding to make it stylish to carry around.
The Apotheke Charcoal Hand Sanitizer will help to kill germs and bacteria, but is positioned as a more pleasing alternative to existing options on the market. Priced at $6 per bottle, the hand sanitizer is made in the USA and boasts monochromatic branding to make it stylish to carry around.
Trend Themes
1. Plant-based Hand Sanitizers - Disruptive innovation opportunity: Develop hand sanitizers that use plant-based oils to provide a naturalistic scent, appealing to consumers looking for a more pleasing alternative to clinical scents.
2. Alcohol-infused Products - Disruptive innovation opportunity: Explore the use of alcohol-infused products in various industries to enhance functionality while maintaining consumer appeal.
3. Monochromatic Branding - Disruptive innovation opportunity: Implement monochromatic branding in different industries to create stylish and visually coherent products that resonate with consumers.
Industry Implications
1. Hand Sanitizer Industry - Disruptive innovation opportunity: Integrate plant-based oils into hand sanitizers to create a more desirable scent and attract customers seeking a pleasant hand sanitizing experience.
2. Personal Care Industry - Disruptive innovation opportunity: Incorporate plant-based oils into various personal care products, such as lotions, body washes, and perfumes, to provide a natural and soothing fragrance.
3. Packaging Industry - Disruptive innovation opportunity: Introduce monochromatic branding and stylish packaging designs across different consumer products to enhance visual appeal and create a strong brand identity.
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