The Apex Merino Hoodie Promises Style and Design Flawlessness
Taylor Keahey — June 12, 2014 — Eco
References: themodernindustry & kickstarter
San Francisco-based design collective Modern Industry has decided to change the stigma of sweatshirts as low quality garments with this apex merino hoodie. Made with nature's ultimate fiber, it's water resistant, odor resistant, and six times stronger than cotton. The Apex has also been designed from the ground up to have a stylish fit so that you feel comfortable wearing it everywhere. And at the going price of $95, the Apex Merino Hoodie is half the price of the competition and is poised to change the way we think of this wardrobe staple.
Using the Kickstarter platform, the Apex has raised $30,000 in the first week, and over $45,000 at this point in the second. The project closes on July 12th.
Using the Kickstarter platform, the Apex has raised $30,000 in the first week, and over $45,000 at this point in the second. The project closes on July 12th.
Trend Themes
1. Sustainable Fashion - The rise of nature-inspired clothing like the Apex Merino Hoodie presents an opportunity for the fashion industry to adopt more sustainable practices and materials.
2. Functional Apparel - The success of the Apex Merino Hoodie demonstrates a growing demand for clothing that combines style and functionality, opening up opportunities for brands to innovate in the apparel industry.
3. Affordable Luxury - The competitive price point of the Apex Merino Hoodie challenges the notion that high-quality garments come at a steep cost, paving the way for disruptive business models that offer affordable luxury products.
Industry Implications
1. Fashion - The fashion industry has the potential to leverage nature-inspired clothing to attract environmentally-conscious consumers and drive sustainable innovation.
2. Apparel Manufacturing - The success of the Apex Merino Hoodie points to the need for apparel manufacturing companies to explore new materials and techniques that enhance functionality and durability.
3. E-commerce - The rising popularity of functional and stylish apparel like the Apex Merino Hoodie presents an opportunity for e-commerce platforms to cater to the evolving preferences of consumers and offer a diverse range of sustainable fashion options.
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