The Antichi Telai Campaign is a Fiesty Little Piece of Marketing
Alex Scott — March 13, 2010 — Fashion
References: antichitelai.it & adsoftheworld
After seeing the Antichi Telai Campaign while browsing through oh so many ads, this was only one of three spreads that made me stop and investigate more. Either advertising is becoming very uninspired or this is just simply an exceptional print advertisement. (Probably a little of column A, a little of Column B.)
Conceived by the ad agency Auge, which is based out of Milan, the Antichi Telai Campaign features several subtle little pieces of humor such as the cat man grasping the glass of milk and the tipped over bird cage.
Conceived by the ad agency Auge, which is based out of Milan, the Antichi Telai Campaign features several subtle little pieces of humor such as the cat man grasping the glass of milk and the tipped over bird cage.
Trend Themes
1. Animal-inspired Fashion Ads - Marketers can leverage on the idea of showcasing animal-inspired fashion ads to increase engagement and retain customers.
2. Humorous Advertising - There is an opportunity for companies to create humorous advertising campaigns to grab the attention of their target audience and differentiate their brand from competitors.
3. Print Advertising Resurgence - With the rise of digital advertising, there is a growing opportunity for print advertising to make a comeback by creating exceptional print ads that stand out from the crowd.
Industry Implications
1. Fashion Industry - Fashion brands can use animal-inspired fashion ads to promote their new lines to a wider audience, attract more customers and improve sales.
2. Advertising Industry - There is an opportunity for advertising agencies to create humorous campaigns for clients to increase engagement, brand awareness, and drive sales.
3. Printing Industry - With the resurgence of print advertising, printing companies can differentiate themselves by offering high-quality print services that transforms ads into exceptional works of art.
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