The ‘Anti-Sports League’ Line Unites an Exercise-Opp
Vivian Lau — July 5, 2012 — Lifestyle
References: antisportsleague & fastcodesign
If you’re a part of the population of those who didn't know (or really, who didn't care) who to cheer for this Euro Cup, the Anti-Sports League has got team apparel for you.
This ingenious T-shirt line designed by Glen Liberman and Mash Creative is geared toward those who refuse to participate in Fantasy Football leagues, follow off-season hockey trades and generally do not understand sports culture in general. The cheeky team apparel lets an athletics-apathetic demographic proudly display their sentiments with clever shirts that bear slogans like ‘T he No Sh ows,’ ‘The Slackers’ and ‘The Downers.’ The back side of these brightly colored jerseys sport negative numbers, a clear opposition to the iconic ‘favorite’ or ‘lucky’ number.
Anti-Sports League apparel creates a twist on conventional sports jerseys, uniting a team of those who choose to support none of their own!
This ingenious T-shirt line designed by Glen Liberman and Mash Creative is geared toward those who refuse to participate in Fantasy Football leagues, follow off-season hockey trades and generally do not understand sports culture in general. The cheeky team apparel lets an athletics-apathetic demographic proudly display their sentiments with clever shirts that bear slogans like ‘T he No Sh ows,’ ‘The Slackers’ and ‘The Downers.’ The back side of these brightly colored jerseys sport negative numbers, a clear opposition to the iconic ‘favorite’ or ‘lucky’ number.
Anti-Sports League apparel creates a twist on conventional sports jerseys, uniting a team of those who choose to support none of their own!
Trend Themes
1. Anti-sports Apparel - Disrupting conventional sports jerseys by catering to athletics-apathetic individuals who do not engage in sports culture.
2. Negative Number Jerseys - Offering a unique and cheeky twist on the iconic 'favorite' or 'lucky' number typically displayed on the back of sports jerseys.
3. Slogan T-shirts - Providing a platform for exercise-opposed individuals to unite and display their sentiments with clever and catchy phrases.
Industry Implications
1. Apparel Industry - Opportunity for a new niche market in apparel catering to the athletics-apathetic demographic.
2. Sporting Goods Industry - Potential for disruption in the conventional sports jersey market through innovative design concepts.
3. Online Retail Industry - Opportunity for online retailers to cater to a growing market of individuals who oppose sports culture with unique and quirky apparel options.
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