The Annual Poppy Campaign for the Royal British Legion
Jacqueline Parrish — November 3, 2009 — Marketing
References: legion & adsoftheworld
Every November, the Royal British Legion encourages citizens to purchase fake poppies to pin on their garments as a sign of remembrance for those that died at war. This gallery shows this year’s thought-provoking ads for their annual poppy campaign.
The annual poppy campaign for the Royal British Legion shows pictures of a deceased soldier, another soldier missing his legs, and a family holding a picture of their husband/dad who is away on duty, and asks you to “wear a poppy for their sake.”
The annual poppy campaign for the Royal British Legion shows pictures of a deceased soldier, another soldier missing his legs, and a family holding a picture of their husband/dad who is away on duty, and asks you to “wear a poppy for their sake.”
Trend Themes
1. Poppy Campaign - Opportunity for innovative marketing campaigns to honor and remember deceased and current soldiers during the month of November.
2. Commemorative Wearables - Opportunity to create wearable technology that serves as a symbol of remembrance and also connects people to stories of veterans and their families.
3. Charitable Giving - Opportunity for businesses to partner with nonprofits to provide assistance to veterans and their families, while also building a positive brand image.
Industry Implications
1. Nonprofits - Nonprofit organizations can build awareness and increase donations by creating innovative and creative campaigns to honor veterans and their families.
2. Fashion and Apparel - Fashion and apparel companies can develop new products that serve as commemorative wearables and incorporate stories of veterans and their families.
3. Technology - Technology companies can develop tools that use augmented reality or virtual reality to help individuals better understand the experiences of veterans and their families, while also providing a way to make charitable donations.
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