Sauleda's Annual Fair Stand Features Handcrafted Wooden Designs
Madison Mackay — March 17, 2018 — Art & Design
References: dom-arquitectura & architizer
Century-old Sauleda -- a company that specializes in all types of awnings and fabrics -- enlisted Germany-based Dom Arquitectura to create a one-of-a-kind annual fair stand.
The company wanted a stand that both represented the brand and stood out as a unique structure. The design team created a series of hand-crafted wooden looms in a geometric shape, making each seem as though they are surrounded by threads intertwining up and down. Using ribbons to generate different shapes, the team created a bold structure that draws attention from across the room.
With complementary lighting systems, the annual fair stand provides a unique experience as well as a lounge filled with furniture made by the brand -- maximizing the sale of fabrics, awnings and furniture.
The company wanted a stand that both represented the brand and stood out as a unique structure. The design team created a series of hand-crafted wooden looms in a geometric shape, making each seem as though they are surrounded by threads intertwining up and down. Using ribbons to generate different shapes, the team created a bold structure that draws attention from across the room.
With complementary lighting systems, the annual fair stand provides a unique experience as well as a lounge filled with furniture made by the brand -- maximizing the sale of fabrics, awnings and furniture.
Trend Themes
1. Handcrafted Geometric Designs - Opportunity for woodworking and design industries to create unique and eye-catching structures using traditional techniques.
2. Integrated Brand Experience - Trend towards creating immersive brand experiences, particularly through the use of custom structures and complementary lighting systems.
3. Maximizing Sales with Brand Ambiance - Increasing emphasis on using branded environments to provide a positive customer experience and drive sales of related products.
Industry Implications
1. Woodworking - Opportunities for woodworking companies to create unique, hand-crafted structures for use at events, fairs, and other branded experiences.
2. Design - Potential for designers to use traditional techniques in new and innovative ways to create eye-catching structures and environments.
3. Experiential Marketing - Trend towards using branded environments to create a memorable and immersive experience for customers, maximizing sales and brand loyalty.
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