Skittles Debuts the New 'Annoy the Rainbow' Commercial
Grace Mahas — October 9, 2019 — Marketing
With Halloween quickly approaching, renowned candy brand Skittles launched a new, witch-themed commerical with the slogan "Annoy the Rainbow. Taste the Rainbow." The video starts out with an elderly witch sitting in a slightly run-down home with an adolescent boy warming in a cauldron. The teenager then asks the witch for more skittles in which the witch exasperatedly replies she does not have more. The back and forth continues with the witch asking the boy to leave.
The funny comedic exchange between the two highlights how annoying the teenager is when it comes to eating skittles. It's quirky and unusual nature will appeal to fans of the brand who are accustomed to the intriguing commericals that Skittles is known for.
The funny comedic exchange between the two highlights how annoying the teenager is when it comes to eating skittles. It's quirky and unusual nature will appeal to fans of the brand who are accustomed to the intriguing commericals that Skittles is known for.
Trend Themes
1. Halloween-themed Commercials - Opportunity for brands to create unique and memorable advertising campaigns centered around the Halloween season.
2. Comedic Exchanges - Chance for brands to incorporate humor and funny interactions into their advertisements to engage and entertain viewers.
3. Quirky and Unusual Advertising - Potential for brands to stand out by creating unconventional and unexpected commercials that capture attention and leave a lasting impression.
Industry Implications
1. Candy - Candy companies can leverage Halloween-themed commercials to promote their products as fun and festive treats for the holiday.
2. Advertising - Opportunity for advertising agencies to develop creative and humorous campaigns that resonate with audiences and generate brand awareness.
3. Entertainment - Chance for entertainment companies to use quirky and unusual advertising techniques to capture and retain audience attention for films, TV shows, and other forms of entertainment.
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