'Crunchyroll' Launched New Line of Clothing Inspired by 'Persona 5'
Colin Smith — November 30, 2021 — Fashion
References: store.crunchyroll
'Crunchyroll Loves,' the clothing label operating under the popular anime streaming service, has released a new anime apparel collaboration, this time in celebration of 'PERSONA5: The Animation.' The clothing line features Persona 5 branded hoodies, jackets, and shirts, each featuring a popular character from Persona 5.
The clothes are stylized in an homage to Persona 5 by using black, red, white, and stripe patterns. The black hoodie features the character 'Futaba,' while the black jacket displays the Persona 5 'Phantom Thieves' logo itself. The black T-shirts have images of 'Joker,' the main protagonist, and 'Morgana,' a party member from the game and anime. Additionally, there is a white acid wash T-shirt with an image of 'Ann' with the phrase "OMG WE ARE SO AWESOME," and a white striped T-shirt that again, features Morgana.
These Anime and Role-Playing-Game inspired apparel will only be available at the Crunchyroll online store.
Image Credit: Crunchyroll Loves, Persona 5
The clothes are stylized in an homage to Persona 5 by using black, red, white, and stripe patterns. The black hoodie features the character 'Futaba,' while the black jacket displays the Persona 5 'Phantom Thieves' logo itself. The black T-shirts have images of 'Joker,' the main protagonist, and 'Morgana,' a party member from the game and anime. Additionally, there is a white acid wash T-shirt with an image of 'Ann' with the phrase "OMG WE ARE SO AWESOME," and a white striped T-shirt that again, features Morgana.
These Anime and Role-Playing-Game inspired apparel will only be available at the Crunchyroll online store.
Image Credit: Crunchyroll Loves, Persona 5
Trend Themes
1. Anime Fashion Collaborations - Merging anime aesthetics with streetwear fashion, there is an opportunity for anime streaming platforms to launch their own exclusive clothing lines in celebration of popular anime shows.
2. Nostalgia-based Apparel Lines - There is a growing trend for clothing lines that reference retro video games and nostalgic cartoons, which creates an opportunity for companies to develop new brand partnerships with emerging online shop.
3. Character-driven Merchandise - The success of character-driven merchandise (from various animes and video games) has created opportunities for brands to collaborate with the creators of renowned franchises and create official licensed clothing and merchandise.
Industry Implications
1. Fashion Industry - By collaborating with popular animes and iconic video games, fashion brands can serve the youth market who are increasingly expressing their fandom through their clothing choices.
2. Entertainment Industry - Another potentially disruptive innovation opportunity for the entertainment industry would be to offer their own branded clothing and merchandise lines that complement their beloved franchises.
3. Online Retail Industry - The online retail industry can capitalize on the growing trend of fandom-based apparel by partnering with clothing labels or launching their own online stores catered to anime and geek culture.
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