These Animal Crossings Remind Us to Share the Roads with Nature
Katherine Pendrill — August 10, 2015 — Eco
References: clinic212 & magazine.good.is
Marketing and communications firm 'Clinic212' launched a new initiative that involves planting adorable animal road signs throughout the city of Vilnius, Lithuania. While many drivers are accustomed to seeing animal crossings on rural roads and country highways, there are a number of creatures that frequently find themselves stuck on city streets. These new signs remind drivers that they must share the roads with the city's wild creatures.
The project is titled '#TinyRoadSign' and it features a series of miniature animal road signs that alert drivers to the presence of different creatures. The micro-signs feature a number of different animals, including ducks, cats, pigeons and even hedgehogs. While the signs are adorable, the send an important message about the need to share our cities with all living creatures.
The #TinyRoadSign installations thus serve as a friendly reminder that we must be more conscious of co-existing with nature.
The project is titled '#TinyRoadSign' and it features a series of miniature animal road signs that alert drivers to the presence of different creatures. The micro-signs feature a number of different animals, including ducks, cats, pigeons and even hedgehogs. While the signs are adorable, the send an important message about the need to share our cities with all living creatures.
The #TinyRoadSign installations thus serve as a friendly reminder that we must be more conscious of co-existing with nature.
Trend Themes
1. Animal-friendly Urban Infrastructure - The trend of integrating animal road signs into urban environments presents an opportunity for disruptive innovation in urban planning and infrastructure to prioritize the coexistence of humans and animals.
2. Awareness Through Adorable Messaging - The trend of using cute animal road signs as a means of raising awareness about sharing the roads with wildlife creates a disruptive innovation opportunity for marketing and communications strategies to effectively convey important messages in a memorable and appealing manner.
3. Micro-signage for Macro Impact - The trend of incorporating miniature animal road signs in urban areas showcases a disruptive innovation opportunity for designing small-scale, attention-grabbing signage solutions that communicate meaningful messages and capture public attention.
Industry Implications
1. Urban Planning - The urban planning industry can leverage the trend of animal road signs to develop innovative approaches for integrating nature and wildlife conservation into urban environments, prioritizing both ecological sustainability and human needs.
2. Marketing and Communications - The marketing and communications industry can capitalize on the trend of using cute animal road signs to create engaging campaigns and initiatives that raise awareness about wildlife protection and responsible driving.
3. Signage Design and Manufacturing - The signage design and manufacturing industry can seize the trend of miniature animal road signs to create unique and eye-catching sign solutions that promote road safety and create a positive impact on urban landscapes.
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