PETA Worked to Combat Animal Hunting with a Facetious Line of Condoms
Riley von Niessen — July 5, 2016 — Marketing
References: adeevee & designtaxi
Adding to its collection of provocative and illusory campaigns, PETA created its own brand of condoms to prevent the continuation of animal hunting and distributed them to unsuspecting members of the community.
To do this, the organization took months to manufacture and market its 'Huntsman Condoms,' making sure to spread word of the product to celebrity hunters and those attending expeditions for the sport. The campaign was done with the help of 'MullenLowe' -- a Singapore advertising agency. A video explains PETA's efforts in making the condoms, as well as the damages that it claims it causes.
The goal of PETA is to prevent those who take part in animal hunting from reproducing, as the organization explains that the practice is proven to be past on from generation to generation. The campaign shows how PETA managed to fool the hunting community into endorsing its products themselves, with the organization crudely telling them to "Feel Free to F*ck Each Other but Don't F*ck with Nature."
To do this, the organization took months to manufacture and market its 'Huntsman Condoms,' making sure to spread word of the product to celebrity hunters and those attending expeditions for the sport. The campaign was done with the help of 'MullenLowe' -- a Singapore advertising agency. A video explains PETA's efforts in making the condoms, as well as the damages that it claims it causes.
The goal of PETA is to prevent those who take part in animal hunting from reproducing, as the organization explains that the practice is proven to be past on from generation to generation. The campaign shows how PETA managed to fool the hunting community into endorsing its products themselves, with the organization crudely telling them to "Feel Free to F*ck Each Other but Don't F*ck with Nature."
Trend Themes
1. Provocative Campaigns - Businesses can explore provocative and illusory campaigns to engage and raise awareness among their target audience.
2. Social Activism 2.0 - Disruptive innovation opportunities lie in leveraging social activism to promote products or causes.
3. Controversial Marketing Strategies - Businesses can consider using controversial marketing strategies to create buzz and generate attention for their brands.
Industry Implications
1. Advertising - Advertising agencies can capitalize on the trend of provocative campaigns by offering creative solutions to engage and attract customers.
2. Social Organizations - Social organizations can embrace disruptive social activism techniques to raise awareness and drive action for their causes.
3. Consumer Goods - Brands in the consumer goods industry can tap into controversial marketing strategies to differentiate themselves and stand out in the market.
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