Frank and Oak's Winter Outerwear is Made with a Down Alternative
Laura McQuarrie — October 4, 2019 — Eco
References: frankandoak
Just in time for people to prepare to get bundled up for a long Canadian winter, Frank and Oak launched a range of animal-free outerwear with sustainable designs that are soft, packable and lightweight. The winter outerwear designs are made with an alternative to down, as the synthetic Primaloft fibres provide all the comfort and warmth of the natural insulation, plus the 100% polyester fibres are cruelty-free.
The performance styles are especially fit for the harsh winter, as the insulating material doesn't clump when wet or lose its warming properties. Some of the styles available include the Expedition and Hygge puffers, the Alpine parka and the Capital, which boasts the best temperature rating of all, providing maximum protection with a warmth rating of -30 degrees Celsius and below.
The performance styles are especially fit for the harsh winter, as the insulating material doesn't clump when wet or lose its warming properties. Some of the styles available include the Expedition and Hygge puffers, the Alpine parka and the Capital, which boasts the best temperature rating of all, providing maximum protection with a warmth rating of -30 degrees Celsius and below.
Trend Themes
1. Animal-free Fashion - There is an opportunity for sustainable fashion companies to create more animal-free products that are just as functional and stylish.
2. Synthetic Insulation - As companies are increasingly looking to move away from animal products, there is an opportunity to innovate and improve synthetic insulation technology to be even more effective than down.
3. Sustainable Winterwear - As concern for the environment grows, there is an opportunity for companies to create sustainable winterwear that keeps people warm without harming animals and the planet.
Industry Implications
1. Fashion - The fashion industry can continue to move towards more ethical and sustainable fashion by creating animal-free alternatives to traditional winterwear.
2. Outdoor Gear - Companies that make outdoor gear can develop more sustainable and animal-free products to meet the needs of eco-conscious consumers.
3. Retail - Retail companies can tap into the growing demand for sustainable and animal-free products by offering more options like Frank and Oak's animal-free outerwear line.
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