Facebook's Angry Brides App Aims to Make Marriage More Equal in India
Michael Hines — January 18, 2012 — Tech
References: facebook & in.reuters
Angry Brides is a new Facebook game that is taking the world by storm. The game is a Facebook app that lets you pummel dowry-seeking men into submission by throwing a variety of objects at them. Each time you hit one of the three men (a pilot, builder and doctor) you lower the dowry they want.
For those that don't know, a dowry is a sum payed to a man's family in a wedding. The dowry ensures, among other things, that the women will be cared for and protected by her husband and new family. Dowries were officially outlawed in India 50 years ago, but the practice is still common today. According to the Angry Brides' maker, Shaadi, there is one dowry-related death in India every four hours. Angry Brides aims to curve this through social media. The game has been a success, with over 270,000 men and women liking the app.
For those that don't know, a dowry is a sum payed to a man's family in a wedding. The dowry ensures, among other things, that the women will be cared for and protected by her husband and new family. Dowries were officially outlawed in India 50 years ago, but the practice is still common today. According to the Angry Brides' maker, Shaadi, there is one dowry-related death in India every four hours. Angry Brides aims to curve this through social media. The game has been a success, with over 270,000 men and women liking the app.
Trend Themes
1. Anti-dowry Apps - Apps dedicated to eliminating dowry payments through gamification.
2. Social Activism Through Social Media - Utilizing social media platforms to raise awareness and bring attention to important social issues.
3. Disruptive Gender Equality Campaigns - Advertising campaigns that challenge harmful gender norms and promote equality.
Industry Implications
1. Social Media - Creating apps and campaigns for social change utilizing social media platforms.
2. Mobile Gaming - Developing engaging and educational games that promote social activism and change.
3. Advertising and Marketing - Creating advertising campaigns and brand strategies that promote gender equality and challenge harmful social norms.
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