This Angry Birds Super Bowl Trailer Is Comedically Brilliant
References: rovio & superbowl-commercials.org
When it comes to ultra lucrative Super Bowl ad spots, only the best commercials make the cut, which is why it's no surprise that Rovio’s smash mega-hit app game has scored a slot with this Angry Birds Super Bowl trailer.
The ad succeeds on a few different levels simultaneously by combining slick visuals with an engaging and comedic story, but also makes use of an interactive element to make sure it hits a wide target audience. To achieve this, the Angry Birds Super Bowl trailer will come embedded with a secret code that viewers can use to unlock a hidden level in the original Angry Birds game. Set to be released in March, Angry Birds is sure to be as successful as its predecessor with such a fantastic marketing strategy backing it up.
The ad succeeds on a few different levels simultaneously by combining slick visuals with an engaging and comedic story, but also makes use of an interactive element to make sure it hits a wide target audience. To achieve this, the Angry Birds Super Bowl trailer will come embedded with a secret code that viewers can use to unlock a hidden level in the original Angry Birds game. Set to be released in March, Angry Birds is sure to be as successful as its predecessor with such a fantastic marketing strategy backing it up.
Trend Themes
1. Interactive Super Bowl Ads - The use of interactive elements in Super Bowl ads presents disruptive innovation opportunities for brands to engage a wider target audience.
2. Comedic Advertising - The success of the Angry Birds Super Bowl trailer demonstrates the potential of comedic storytelling to captivate viewers and create memorable brand experiences.
3. Embedded Secret Codes - The inclusion of hidden codes in ads, as seen in the Angry Birds Super Bowl trailer, provides an avenue for brands to drive consumer engagement and create excitement around their products or services.
Industry Implications
1. Mobile Gaming - The Angry Birds Super Bowl trailer highlights the potential for disruptive innovation in the mobile gaming industry through innovative marketing strategies.
2. Advertising and Marketing - The success of the Angry Birds Super Bowl trailer showcases the power of creative and engaging advertising techniques to capture and retain audience attention in the competitive advertising industry.
3. Entertainment Media - The use of interactive and comedic elements in Super Bowl ads suggests disruptive innovation opportunities for the entertainment media industry to create engaging and memorable experiences for viewers.
6.4
Score
Popularity
Activity
Freshness
