The Angry Birds Card Game Brings the App into the Tangible World
Jason Soy — June 27, 2011 — Life-Stages
References: thinkgeek & nerdapproved
If your phone's running low on battery, but you still can't get enough Angry Birds, then why not pick up the Angry Birds Card Game. No longer will you be at the mercy of your touchscreen as you and up to five friends can now annihilate those pesky pigs with tangible cards.
The Angry Birds Card Game comes to us courtesy of UNO and it looks to recreate the Angry Birds app experience by giving non-iPhone users an equally fast-paced and addictive gaming experience. But how does Angry Birds work in the real world? As written by the makers, "Be the first person to strategically knock out the object cards with your bird cards. Then shoot the die to topple the golden eggs and win." At a modest $9.99, you might as well give these angry avians a chance.
Implications - As modern society continues to saturate the market with new technologies, there's a movement amongst consumers to disconnect from gadgets and reconnect with the tangible world. Companies that sell digital wares must therefore look for ways to bring their online products into the reality.
The Angry Birds Card Game comes to us courtesy of UNO and it looks to recreate the Angry Birds app experience by giving non-iPhone users an equally fast-paced and addictive gaming experience. But how does Angry Birds work in the real world? As written by the makers, "Be the first person to strategically knock out the object cards with your bird cards. Then shoot the die to topple the golden eggs and win." At a modest $9.99, you might as well give these angry avians a chance.
Implications - As modern society continues to saturate the market with new technologies, there's a movement amongst consumers to disconnect from gadgets and reconnect with the tangible world. Companies that sell digital wares must therefore look for ways to bring their online products into the reality.
Trend Themes
1. Physical Game Adaptations - Companies can explore creating tangible versions of popular digital games.
2. Combining Analog and Digital - Businesses can bridge the gap between physical and digital experiences to provide a unique offering.
3. Offline Gaming - With a growing demand for unplugged entertainment, offering offline gaming experiences has become a potential disruptive innovation opportunity.
Industry Implications
1. Gaming - Game developers can explore creating physical versions of their popular digital games.
2. Toy and Board Game - Toy and board game companies can collaborate with popular digital game developers to create tangible adaptations.
3. Technology - Technology companies can look into ways to fuse physical and digital experiences, offering unique and immersive gaming experiences.
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