'Angostura 1787' Rum Celebrates Trinidad's Historic Sugar Industry
Katherine Pendrill — January 17, 2017 — Lifestyle
References: prnewswire & thespiritsbusiness
This past September, The House of Angostura announced the debut of a super-premium aged rum called 'Angostura 1787.' With a nod to the history of Trinidad's long-standing sugar industry, the finely crafted sipping rum is a unique choice for discerning drinkers.
Angostura 1787 is a 15-year-old aged rum that "commemorates the establishment of the first sugar mill in Trinidad, at the famous Lapeyrouse sugar plantation, in 1787." The drink itself is made from a curated selection of rums chosen from the brand's vast aging warehouse -- each of which have been matured in charred oak barrels for 15 years. The result is a premium rum with aromas of oak, dried fruit and bananas, as well as top notes of apples. The taste features similar oak notes, with a hint of dried fruit and subtle toffee nuances.
With many consumers looking for high-end alternatives to mainstream alcohol brands, this super-premium rum is sure to be a hit.
Angostura 1787 is a 15-year-old aged rum that "commemorates the establishment of the first sugar mill in Trinidad, at the famous Lapeyrouse sugar plantation, in 1787." The drink itself is made from a curated selection of rums chosen from the brand's vast aging warehouse -- each of which have been matured in charred oak barrels for 15 years. The result is a premium rum with aromas of oak, dried fruit and bananas, as well as top notes of apples. The taste features similar oak notes, with a hint of dried fruit and subtle toffee nuances.
With many consumers looking for high-end alternatives to mainstream alcohol brands, this super-premium rum is sure to be a hit.
Trend Themes
1. Premium Aged Spirits - Opportunity for producing high-end, carefully aged spirits with unique flavor profiles.
2. Historical Nostalgia - Disruptive innovation opportunity in crafting products that pay homage to historical industries or events.
3. Alternative Alcohol Choices - Meeting the demand for sophisticated, premium alcoholic beverages outside of mainstream brands.
Industry Implications
1. Craft Distilleries - Craft distilleries can innovate by creating premium aged spirits in small batches using unique aging techniques.
2. Heritage Brands - Established brands with a rich history can leverage nostalgia to create premium products that resonate with consumers.
3. Luxury Beverages - The luxury beverage industry can tap into the demand for high-end alcoholic alternatives by showcasing unique flavors and premium craftsmanship.
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