and wander and adidas Terrex Join on a New Collection
References: highsnobiety
and wander and adidas TERREX works in collaboration on a new collection of technical apparel together that is set to launch this November. It is made with inspiration from connecting with nature as the duo delivers a range that is ready for explorative adventure.
Speaking about the new collaboration, and wander's co-founder Mihoko Mori states that “Inspiration for the collection came from a short film produced in the 1970’s, which revolves around the theme of the relationship between humans and nature, the concept and feeling of the collection evolved from there [...] Not only do adidas TERREX possess the most innovative ideas and technology, but the people are so knowledgeable in their particular fields, they’ve accumulated an insurmountable amount of know-how as an organization and we wanted to combine this with our own experience and love for the outdoors.”
Image Credit: adidas Terrex
Speaking about the new collaboration, and wander's co-founder Mihoko Mori states that “Inspiration for the collection came from a short film produced in the 1970’s, which revolves around the theme of the relationship between humans and nature, the concept and feeling of the collection evolved from there [...] Not only do adidas TERREX possess the most innovative ideas and technology, but the people are so knowledgeable in their particular fields, they’ve accumulated an insurmountable amount of know-how as an organization and we wanted to combine this with our own experience and love for the outdoors.”
Image Credit: adidas Terrex
Trend Themes
1. Exploration-ready Technical Apparel - The rise in demand for technically advanced outdoor clothing that is durable enough to survive harsh conditions and diverse terrains provides the opportunity to create innovative and functional apparel.
2. Collaborative Collections - Partnering with other brands opens up the opportunity to share expertise, technology, and aesthetics, creating unique product offerings that can appeal to a broader market.
3. Sustainability in Outdoor Apparel - As society becomes more environmentally conscious, incorporating eco-friendly materials and sustainable manufacturing practices into outdoor apparel could lead to disruptive innovation in the industry.
Industry Implications
1. Outdoor Apparel Industry - Opportunities within the outdoor apparel industry to design and produce technically advanced, exploration-ready apparel that will resonate with environmentally conscious consumers.
2. Sportswear Industry - Collaborative collections provide opportunities within the sportswear industry to appeal to consumers who participate in activities that require technically advanced and durable apparel.
3. Environmental Industry - Utilizing sustainable materials and manufacturing practices within the outdoor apparel industry allows for innovation within the environmental industry to create materials and technology that reduce environmental impact.
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