The And Pendant Light by Bentu Design is Calm and Simple
Meghan Young — April 26, 2013 — Art & Design
References: bentudesign & contemporist
The And Pendant Light is a lesson in material and simplicity. The creators have decided to use materials that are closer to the people as a way to promote handmade objects that have more significance than machine-produced ones. In this case, the materials used are bamboo and concrete. Complementing each other beautifully, the And Pendant Light appears to address the dichotomy between the two processes available to the world.
Fashioned by Bentu Design, a creative studio based in China, the And Pendant Light also perpetuates a calm and innocent beauty. By taking on a minimalist form, it helps to center the mind rather than inundate it with too much theatrics. Not to mention that its aesthetic allows the And Pendant Light to fit in just about anywhere, from homes to offices.
Fashioned by Bentu Design, a creative studio based in China, the And Pendant Light also perpetuates a calm and innocent beauty. By taking on a minimalist form, it helps to center the mind rather than inundate it with too much theatrics. Not to mention that its aesthetic allows the And Pendant Light to fit in just about anywhere, from homes to offices.
Trend Themes
1. Handmade Objects - The trend of promoting handmade objects that have more significance than machine-produced ones opens up opportunities for artisanal businesses.
2. Minimalist Design - The trend towards minimalist design presents opportunities for businesses to create simple and calming products.
3. Versatile Aesthetics - The trend of versatile aesthetics allows products like the And Pendant Light to fit well in various settings, creating opportunities for interior design businesses.
Industry Implications
1. Artisanal - The artisanal industry can take advantage of the trend of promoting handmade objects with products like the And Pendant Light.
2. Interior Design - The interior design industry can benefit from the versatile aesthetic trend by incorporating products like the And Pendant Light into their designs.
3. Home Decor - The home decor industry can tap into the trend of minimalist design with products like the And Pendant Light that offer simple and calming aesthetics.
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