The Dispatch Wants to Prove Print Isn't Dead With Analog Content
Alyson Wyers — November 29, 2017 — Pop Culture
References: instagram & folkrebellion
Even though many print publications are folding and news outlets are increasingly going digital, this brand is launching a print newspaper featuring analog content. Digital detox brand Folk Rebellion will print its inaugural issue of The Dispatch in January 2018, with monthly issues to follow.
The non-conformist startup is aiming to offer "a much needed reprieve from our always-on-high-fructose-corn-syrup society." The alternative analog content is also a reaction to mainstream media. The Folk Rebellion Dispatch will kick off against content for content's sake, include curse words and generally offer a countercultural look to a world that is always plugged in and on the go.
In recent years many individuals and companies have advocated for more balance when it comes to screen and technology use.
The non-conformist startup is aiming to offer "a much needed reprieve from our always-on-high-fructose-corn-syrup society." The alternative analog content is also a reaction to mainstream media. The Folk Rebellion Dispatch will kick off against content for content's sake, include curse words and generally offer a countercultural look to a world that is always plugged in and on the go.
In recent years many individuals and companies have advocated for more balance when it comes to screen and technology use.
Trend Themes
1. Analog Content - Opportunity to create physical print products that provide a break from digital media and offer a countercultural perspective.
2. Digital Detox - Opportunity to provide products and services that help people disconnect from their always-on digital lifestyles.
3. Non-conformist Media - Opportunity to create alternative media outlets that challenge the mainstream by offering content that goes against the norm.
Industry Implications
1. Publishing - Opportunity for traditional and independent publishers to tap into the demand for analog content and offer print publications.
2. Wellness & Lifestyle - Opportunity for companies in the wellness and lifestyle space to create products and services that support digital detox and promote a more balanced use of technology.
3. Media & Entertainment - Opportunity for media companies to diversify their offerings by incorporating alternative analog content to cater to a niche audience seeking countercultural perspectives.
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