Ampersand Addiction
Cowbag — October 1, 2008 — Art & Design
References: ampersand.gosedesign.net
An ampersand is a scribal abbreviation for the word “and,” derived from the Latin word “et” (which are also my initials).
Someone out there really likes the amperes and thinks “”it is often the most attractive character of them all”.”
Strangely, they set up a blog as an attempt to give this humble ligature the respect it deserves. Skulls I get, rabbits I get, but ampersands?
Here lies the problem: while you start looking at all the collected & images, you begin to see her point and find yourself actually falling in love with it too. The piece entitled “An Ampersand Made of A Thousand Ampersands –Showing the Ampersand Some Love” is still a step too far.
Someone out there really likes the amperes and thinks “”it is often the most attractive character of them all”.”
Strangely, they set up a blog as an attempt to give this humble ligature the respect it deserves. Skulls I get, rabbits I get, but ampersands?
Here lies the problem: while you start looking at all the collected & images, you begin to see her point and find yourself actually falling in love with it too. The piece entitled “An Ampersand Made of A Thousand Ampersands –Showing the Ampersand Some Love” is still a step too far.
Trend Themes
1. Ampersand Appreciation - Opportunity to create products or services that celebrate and promote the aesthetic appeal of the ampersand.
2. Visual Language Enhancement - Potential to develop tools or platforms that assist in visually conveying the meaning of words through unique typographic characters like the ampersand.
3. Niche Content Curation - Possibility of creating curated online content platforms or communities focused on showcasing and discussing specific typographic elements, such as the ampersand.
Industry Implications
1. Graphic Design - Disruptive opportunities include incorporating the ampersand into branding, packaging, and visual communication strategies to evoke emotions and enhance visual appeal.
2. Print and Publishing - Innovation potential lies in producing printed materials or books that highlight the history, design variations, and cultural significance of typographic characters like the ampersand.
3. Social Media and Content Creation - Potential for influencers, content creators, and social media platforms to create and share unique, visually appealing content centered around the ampersand as a form of expression and engagement.
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