Willow Designs the New Amore Mio Collection of Retro Looks
Amy Duong — January 27, 2023 — Art & Design
References: design-milk
Los Angeles-based designer Gretta Solie now works under the company Willow and recently launches the Amore Mio collection full of tiled furniture. This channels retro themes from the late 60s and early 70s, which were first seen by the Italian architectural company Superstudio. The new collection highlights tones of black and red that evoke a sensual Italy disco energy perfectly paired with the hard surfaces.
Additionally, the collection is launching simultaneously with the eponymous digital album release of musical artist Bas Nonno, who is also known as Joey Francis. It is a collaborative effort between the artist and Willow. Solie states, “We decided to collaborate and incorporate Bad Nonna’s career as a musician and producer and came up with an aesthetically beautiful, but also functional record player stands that pays homage to his Italian roots,”
Image Credit: Willow
Additionally, the collection is launching simultaneously with the eponymous digital album release of musical artist Bas Nonno, who is also known as Joey Francis. It is a collaborative effort between the artist and Willow. Solie states, “We decided to collaborate and incorporate Bad Nonna’s career as a musician and producer and came up with an aesthetically beautiful, but also functional record player stands that pays homage to his Italian roots,”
Image Credit: Willow
Trend Themes
1. Retro Furniture Design - The Amore Mio collection by Willow highlights a resurgence of 70s-themed tiled furniture design.
2. Collaborative Product Development - Willow's collaboration with musical artist Bas Nonno showcases the trend of incorporating multiple creative industries to design functional and aesthetically pleasing products.
3. Sensual Energy Aesthetic - The Amore Mio collection uses tones of black and red to evoke a sensual Italian disco energy, reflecting a potential trend in furniture design and interior decoration.
Industry Implications
1. Furniture Manufacturing - Furniture manufacturers can capitalize on the trend of retro design themes with a modern twist to attract customers looking for unique and innovative designs.
2. Music Production - The collaboration between Willow and Bas Nonno highlights an opportunity for musical artists to expand their brand through collaborations with companies in other creative industries, such as furniture design.
3. Interior Decoration - Interior decorators can take inspiration from the sensual energy aesthetic of the Amore Mio collection to create unique and eye-catching design schemes in homes or commercial spaces.
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