The Amongst Few Lookbook is Dark and Captivating
Vasiliki Marapas — September 25, 2014 — Fashion
References: amongstfew & highsnobiety
Middle Eastern streetwear company Amongst Few has released its collection for the Fall/Winter 2014 season.
The collection is comprised of the streetwear basics: t-shirts, hoodies and sweats, all the stuff you can't live without. These comfortable staple pieces are offered alongside backpacks and duffel bags constructed from materials such as leather and nylon. If you're one who travels a lot, this is the perfect way to lug your stuff from city to city.
The offerings are put together in moody, graphic lookbook, putting forth a strong start for the fledgling label, one of the only few to come out of the Middle East with such promise. If anything, this collection will leave you wanting more from Amongst Few.
The collection is comprised of the streetwear basics: t-shirts, hoodies and sweats, all the stuff you can't live without. These comfortable staple pieces are offered alongside backpacks and duffel bags constructed from materials such as leather and nylon. If you're one who travels a lot, this is the perfect way to lug your stuff from city to city.
The offerings are put together in moody, graphic lookbook, putting forth a strong start for the fledgling label, one of the only few to come out of the Middle East with such promise. If anything, this collection will leave you wanting more from Amongst Few.
Trend Themes
1. Middle Eastern Streetwear - The emergence of Middle Eastern streetwear brands presents an opportunity for disruptive innovation in the global fashion industry.
2. Streetwear Basics - The popularity of basic streetwear items offers a chance for industries to create innovative and sustainable materials, designs, and accessories.
3. Mood-based Marketing - Mood-based marketing could become a new trend and strategy for streetwear fashion and e-commerce retailers to promote their products to customers.
Industry Implications
1. Fashion Industry - The rise of Middle Eastern streetwear presents a golden opportunity to expand and diversify the global fashion industry.
2. Textile Industry - There is potential for the textile industry to develop new materials and manufacturing processes that cater to the unique needs of the proliferating streetwear fashion market.
3. E-commerce Industry - E-commerce retailers could leverage mood-based marketing campaigns to attract customers and capitalize on the growing appetite for streetwear fashion among younger consumers.
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