The Amnesty International France Campaign Promotes Personal Donations
Meghan Young — May 15, 2012 — Marketing
References: tbwa & ibelieveinadv
It is a sad fact that large corporations could effect the good will of non-profit organizations, but the Amnesty International France campaign shows that can be the case. By addressing this truth, it states proudly, "We will never let money hide reality from us." This particular organization ensures that they stick to this promise by not accepting funds from multinational corporations and governments, relying only on personal donations.
The Amnesty International France campaign was created by Paris-based ad agency TBWA. It illustrates the potential distraction money can cause by covering child soldiers, dirty water and murdered reporters with cash. Photographed by Marc Gouby, the ad campaign was art directed by Philippe Taroux with creative direction by Eric Holden abd Rémi Noël.
The Amnesty International France campaign was created by Paris-based ad agency TBWA. It illustrates the potential distraction money can cause by covering child soldiers, dirty water and murdered reporters with cash. Photographed by Marc Gouby, the ad campaign was art directed by Philippe Taroux with creative direction by Eric Holden abd Rémi Noël.
Trend Themes
1. Backlash Against Corporate Influence - Disruptive innovation opportunity: Creating platforms and campaigns that empower individuals to support non-profit organizations and causes directly, bypassing corporate influence.
2. Promoting Transparency in Funding - Disruptive innovation opportunity: Developing technologies and systems that enable non-profit organizations to provide transparent information about their funding sources and ensure they are not influenced by large corporations.
3. Increasing Importance of Personal Donations - Disruptive innovation opportunity: Building innovative platforms and solutions that encourage and facilitate personal donations to non-profit organizations, creating a shift from reliance on multinational corporations and governments.
Industry Implications
1. Non-profit Sector - Disruptive innovation opportunity: Innovating new models and platforms within the non-profit sector that prioritize individual donations, reduce reliance on corporate funding, and promote transparency in funding.
2. Advertising & Marketing - Disruptive innovation opportunity: Developing creative and impactful advertising campaigns that expose the negative influence of corporate money and champion the value of personal donations for social causes.
3. Financial Technology (fintech) - Disruptive innovation opportunity: Creating fintech solutions that enable seamless and secure personal donations to non-profit organizations, leveraging technology to amplify individual contributions and promote financial transparency.
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