The Amica June 2010 Issue Gets Cross-Gendered for a Sultry Summer Look
Vittoria Natarelli — May 17, 2010 — Pop Culture
References: amica.de & fashioncopious.typepad
The Amica June 2010 issue is using men's shirts as bathing suit covers, creating this easy and ultra-cool look for summer. The photos are a subtly sultry, black and white and should work well for summer inspiration.
Not only is the menswear worthy of note, the headbands and hot pants are as well. The hippie-esque headband is back, and the thin band over straight hair look is a clean style statement.
The Amica June 2010 issue is loving the summer, easy look.
Not only is the menswear worthy of note, the headbands and hot pants are as well. The hippie-esque headband is back, and the thin band over straight hair look is a clean style statement.
The Amica June 2010 issue is loving the summer, easy look.
Trend Themes
1. Androgynous Fashion - Disruptive innovation opportunity in the fashion industry to create gender-neutral clothing and accessories.
2. Summer Inspire - Disruptive innovation opportunity in the beauty industry to create summer-inspired makeup and hair looks.
3. Hippie Revival - Disruptive innovation opportunity in the fashion industry to reintroduce hippie-inspired accessories and clothing.
Industry Implications
1. Fashion - Disruptive innovation opportunity for fashion designers to create androgynous clothing lines.
2. Beauty - Disruptive innovation opportunity for beauty brands to create summer-inspired makeup and hair products.
3. Accessories - Disruptive innovation opportunity for accessory designers to revive and modernize hippie-esque headbands and styles.
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