The AMI Spring/Summer 2015 Collection is Effortlessly Cool
Jana Pijak — June 30, 2014 — Fashion
References: amiparis.fr & fuckingyoung.es
Alexandre Mattiussi presented his AMI Spring/Summer 2015 collection during Paris Fashion Week. The striking menswear line consisted of monochromatic and color-infused pieces that were designed with the urban consumer in mind.
Dynamically layered looks took center stage in a runway show that presented the label's fans with effortlessly cool pieces for summer.
Referencing day-to-day life in the big city, the AMI Spring/Summer 2015 collection features lightweight trenches that are perfect for rainy days and sleek short and t-shirt pairings that are both elegant and comfortable. Moreover, the line features versatile backpack accessories and windbreaker garments that are a must for cyclists.
In addition to the collection's winning black and white pairings, its pops of indigo and citrus orange stole the show.
Dynamically layered looks took center stage in a runway show that presented the label's fans with effortlessly cool pieces for summer.
Referencing day-to-day life in the big city, the AMI Spring/Summer 2015 collection features lightweight trenches that are perfect for rainy days and sleek short and t-shirt pairings that are both elegant and comfortable. Moreover, the line features versatile backpack accessories and windbreaker garments that are a must for cyclists.
In addition to the collection's winning black and white pairings, its pops of indigo and citrus orange stole the show.
Trend Themes
1. Effortlessly Cool - Disruptive innovation opportunity: Develop a line of fashion that combines effortless style with comfort for urban consumers.
2. Lightweight Trenches - Disruptive innovation opportunity: Create innovative, lightweight trench coats designed specifically for rainy days in urban environments.
3. Versatile Backpack Accessories - Disruptive innovation opportunity: Design backpack accessories that are able to adapt to various urban lifestyles and provide both functionality and style.
Industry Implications
1. Fashion - Disruptive innovation opportunity: Explore new materials and design techniques to create fashion collections that effortlessly blend urban sophistication with comfort.
2. Outdoor Gear - Disruptive innovation opportunity: Develop waterproof, lightweight outerwear options that are specifically tailored for urban environments and activities.
3. Accessories - Disruptive innovation opportunity: Design backpack accessories that incorporate both style and functionality, catering to the needs of urban consumers.
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