Midnight Studios' FW19 is Shot in a 'Californian Wasteland'
References: midnightstudios.live & hypebeast
From metallic bags with a cursive font that tells one to 'Piss Off' and white jackets with zip-off sleeves to head-to-toe printed ensembles and pants that sport the design-forward placement of zippers, Midnight Studios delivers a collection of Americana streetwear for Fall/Winter 2019.
The offerings are adorned in a deconstructive aesthetic that boldly takes cues of the punk movement. With a plethora of stencil-inspired prints and edgy tailoring, the defiant capsule surely communicates the design ethos of Shane Gonzales. It seamlessly inserts the punk element of fashion and ties it unapologetically to Americana streetwear sensibilities, offering something new to fashion-minded audiences.
Midnight Studio's Fall/Winter 2019 capsule is shot in "a Californian wasteland," deepening the narrative behind the offerings. Consumers are able to purchase items from the collection starting October 11.
Photo Credits: Midnight Studios
The offerings are adorned in a deconstructive aesthetic that boldly takes cues of the punk movement. With a plethora of stencil-inspired prints and edgy tailoring, the defiant capsule surely communicates the design ethos of Shane Gonzales. It seamlessly inserts the punk element of fashion and ties it unapologetically to Americana streetwear sensibilities, offering something new to fashion-minded audiences.
Midnight Studio's Fall/Winter 2019 capsule is shot in "a Californian wasteland," deepening the narrative behind the offerings. Consumers are able to purchase items from the collection starting October 11.
Photo Credits: Midnight Studios
Trend Themes
1. Punk-inspired Streetwear - There is an opportunity for fashion brands to incorporate punk elements into their designs, appealing to consumers seeking edgier aesthetics.
2. Deconstructive Aesthetics - Fashion brands can explore the use of deconstructive aesthetics to create unique and bold designs that stand out in the market.
3. Printed Ensembles - There is an opportunity for fashion brands to incorporate bold and unconventional prints into their designs, attracting consumers looking for statement pieces.
Industry Implications
1. Fashion - Fashion brands can explore incorporating punk elements and deconstructive aesthetics into their designs, appealing to consumers seeking unique and edgy aesthetics.
2. Streetwear - The streetwear industry can incorporate bold and unconventional prints into their designs, attracting consumers looking for statement pieces that stand out in the market.
3. Accessories - Accessory brands can explore incorporating bold graphics and messaging into their products, appealing to consumers seeking items that reflect their unique personalities and attitudes.
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