Brownstone's SS 2019 Capsule Has Distinguishing Features
References: brwnstne.co & hypebeast
Brownstone's latest drop is rooted in American workwear heritage. The silhouettes in the capsule seek to reinterpret these traditional designs through a contemporary lens. As a result, the apparel is accented through the incorporation of some subtly artistic motifs and it embraces a certain degree of minimalism. Titled 'I Like It Here Can I Stay?: Rude Boys & Girls Club, USA,' the garments in the American workwear-based capsule is unisex.
Androgynous styles have become exceptionally dominant in the narrative of contemporary streetwear. Brownstone accents this straight-forward aesthetic with a few whimsical graphic motifs — from the sequenced 'Rude Boys & Girls Club' patch on the navy blue bomber to the sketch-style cocktails that adorn a pair of button-up short-sleeve shirts.
Androgynous styles have become exceptionally dominant in the narrative of contemporary streetwear. Brownstone accents this straight-forward aesthetic with a few whimsical graphic motifs — from the sequenced 'Rude Boys & Girls Club' patch on the navy blue bomber to the sketch-style cocktails that adorn a pair of button-up short-sleeve shirts.
Trend Themes
1. Contemporary Workwear - Reinterpreting traditional American workwear through a modern, artistic lens creates opportunities for innovation in apparel design.
2. Androgynous Streetwear - Continued dominance of androgynous styles in contemporary streetwear presents opportunities for unisex garments and accessories.
3. Minimalist Design - Embracing a certain degree of minimalism in apparel design can create opportunities for unique, streamlined pieces.
Industry Implications
1. Fashion Industry - The fashion industry can capitalize on these trends by developing innovative designs that reinterpret traditional workwear to appeal to contemporary consumers.
2. Retail Industry - The retail industry can benefit from offering androgynous styles and minimalist designs to cater to the evolving preferences of modern consumers.
3. Graphic Design Industry - The graphic design industry can contribute to these trends by creating whimsical, artistic motifs that accent contemporary workwear.
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