The Ralph Lauren American West Collection Celebrates the Frontier
Justin Lam — September 17, 2018 — Fashion
References: atimelyperspective & luxurylaunches
Inspired by classic designs of the American frontier, the Ralph Lauren American West collection offers a set of timepieces. This collection includes a host of wristwatches and pocket watches, all of which are adorned with incredibly intricate engravings and designs that evoke the Wild West portrayed in classic American films. The inspiration for the Ralph Lauren American West collection also comes from the brand's 1980's Santa Fe-inspired collection of belts and leather goods.
The collection features two special edition pocket watches and four wristwatches. Two of the wristwatches are cushion-shaped while the other two pieces feature round cases. The pocket watches are both round, with one being constructed of sterling silver, and the other of rose gold. The timepieces in the Ralph Lauren American West collection range from $24,000 to $58,000 and are all handmade.
Image Credit: Ralph Lauren
The collection features two special edition pocket watches and four wristwatches. Two of the wristwatches are cushion-shaped while the other two pieces feature round cases. The pocket watches are both round, with one being constructed of sterling silver, and the other of rose gold. The timepieces in the Ralph Lauren American West collection range from $24,000 to $58,000 and are all handmade.
Image Credit: Ralph Lauren
Trend Themes
1. Wild West-inspired Timepieces - Inspiration from the Wild West portrayed in classic American films offers disruptive innovation opportunities for designers to create unique, intricate engravings and designs.
2. Handmade Luxury Timepieces - Handmade timepieces offer a disruptive innovation opportunity to create personalized, unique and one-of-a-kind pieces that appeal to high-end consumers.
3. Heritage Collections - Creating heritage collections inspired by past designs offers disruptive innovation opportunities to revamp traditional styles in contemporary ways.
Industry Implications
1. Luxury Watches - High-end and luxury watch brands can look to create more handmade and heritage collections with unique designs to appeal to collectors and enthusiasts.
2. Fashion - Fashion brands can explore incorporating wild west-inspired designs into their collections to create unique and fashionable pieces.
3. Jewelry - Jewelry brands can look to incorporate watchmaking into their offerings, as well as creating unique, intricate engravings and designs in their pieces.
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